Today’s marketer has a plethora of PPC channels to choose from when it comes to increasing brand awareness and driving qualified leads to your business. The clever marketer knows that they need to take a holistic approach to advertising. This means not only going after the low-hanging fruit but also generating new awareness, building relationships and nurturing potential customers through the funnel.
In this guide, we explain which PPC ads to use at the different stages of the customer journey so that you can keep your brand in front of prospects throughout the entire journey and position yourself as the supplier of choice when the time comes to buy. We look at:
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