Getting found online has never been more difficult than in today’s fiercely-competitive landscape. Companies are spending thousands trying to capture the attention of potential customers, and marketers are drowning in data trying to uncover insights that will give them the edge. With companies battling so hard, the only way to win this game is to adopt a more intelligent strategy than your competitors – and in this seminar, we’ll help you understand how to do just that.
This 15-seat seminar is aimed at marketing managers who are responsible for the search marketing in their business. You might not necessarily be a practitioner but you probably manage an internal team or an external agency and are ultimately responsible for increasing traffic, leads and conversions.
We’ll be focusing on the vital role that data science is now playing when it comes to out-performing your competitors in search marketing. We’ll share with you some really clever data visualisation and machine learning techniques to help you identify cost savings, unearth insights from your data and improve your overall ROI. Our aim is to show you what is possible and what you can achieve with the right tools and techniques in place.
After the seminar, if you’d like to stay around for another hour then we’ll be holding a group discussion where we will address any challenges people are facing or if you prefer you can have a 1-2-1 session with one of our search experts to look at your campaigns privately and in more detail. Either way, there will be a buffet available and opportunity to network. Or if you need to dash off, that’s absolutely fine!
9.30 Arrival and refreshments
10.00 Industry update including 2019 trends and latest Google/Bing products
10.30 Examples of how data science and machine learning are increasing search marketing ROI
12.00 Group discussion and/or 1-2-1 sessions + buffet
Date: Thursday 14th February 2019
Time: 9.45 am
Venue: Vertical Leap, Boathouse 6 (top floor of Action Stations), HM Naval Base, Portsmouth PO1 3LR
Directions and parking
“The only negative is that it’s a pity you don’t host more of these!”
“We thoroughly enjoyed the day and felt it was really informative and gave us a greater impression of just how many opportunities SEO and PPC (plus the world of digital in general) can provide to a business.”
“It was a super interesting day and I really felt we benefited so much so thank you for inviting us!”
“I feel inspired and motivated.”
“I thought the day was brilliant! The content was really useful, a good balance of insights covering things we can do right now and more strategic planning for the future. My brain was racing when I left!”
This is a very small event with only 15 spaces available. To enquire about availability, please email Michelle Hill on [email protected]
Michelle joined Vertical Leap in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include dogs, yoga, walking, cycling, the beach, mountains and tapas.
Looking for evidence-led search marketing expertise?
Categories: Data Science
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