Data Science

Digital marketing is now so fiercely competitive that it’s no longer enough to rely on the techniques that everyone has mastered. Now is the time to get clever by user data science to cut above the noise in the search engines. In this section, we explain the various types of analytics and show you how to apply data science to your digital marketing strategy.

life buoy being thrown into the sea

How we solved the big data burden – for us and our customers

By Mel Soutar
Online tutorial: How to set up an SEO forecast for free using Excel

Online tutorial: How to set up an SEO forecast for free using Excel

By Michelle Hill
3 ways companies use robotic process automation for marketing

3 ways companies use robotic process automation for marketing

By Chris Pitt
Online tutorial: Introduction to Google Data Studio

Online tutorial: Introduction to Google Data Studio

By Michelle Hill
How to apply a test and learn approach to your digital marketing

How to apply a test and learn approach to your digital marketing

By Chris Pitt
Image of a head with data in

Intelligent automation: The first real AI breakthrough for marketers

By Chris Pitt
Digital Marketing podcast

Podcast: Top 5 search marketing trends for the rest of 2020

By Marie Sinclair
Robot

10 ways AI changed the world in 2019

By Henry Carless
5 data science tips for travel companies

5 data science tips for travel companies

By Chris Pitt
What does ‘not set’ mean in Google Analytics?

What does ‘not set’ mean in Google Analytics?

By Dave Colgate
rockets flying up into the sky

Data science in retail: 4 use cases to help you increase sales

By Dave Colgate
Clarity of vision looking through glasses at city skyline

Data-driven attribution modelling explained (part 2)

By George Karapalidis

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