Data has always been crucial to marketing, but our ability to make the most of it has always been limited to the technology we have available. These limitations have almost disappeared thanks to machine learning and automation, which make big data accessible to businesses of all sizes.
This is a case study about how our data scientists are writing automation scripts to free our PPC specialists from hours of manual work, enabling them to focus much more on strategic and creative tasks.
To understand the performance of a website and identify areas ripe for improvement, we created a model based on intent, called the Buyer Intent Model.
Data science allows you to extract practical knowledge from data at your disposal. Knowing where your customers want to go next, what kind of experiences they prefer and what prices they are ready to pay are just a few things achievable through strategic data analysis.
The term ‘big data’ may sound hyped but there’s a good reason for that. Big data is a marketer’s goldmine, able to pinpoint and understand target audiences with an accuracy and level of detail unimaginable less than a decade ago. There’s a difference, however, between ‘having’ data and ‘using’ it to your advantage. Stockpiling more […]
Data science is the practice of revealing hidden insight from existing data in a manner that enables businesses to make better decisions. Intelligent decisions are based on accurate predictions.
There are two types of people in this world – the creative, and the logical. The latter love data, but us creative types, data can feel like a scary word.