We discuss break-out terms in Google Trends, Google Digital Garage, SEO women in mentoring, Google Discover Ads and the update to the Google Ads mobile app.
We run three or four events each year either at our Portsmouth head office, at Google or at other locations in London. Keep an eye on this page for upcoming seminars.
Google Trends is a fantastic, free and under-utilised tool – find out how our SEO experts use it to discover new keywords, assess market trends and more.
Learn from our SEO experts how they they do keyword research by looking at search volume, search intent, keyword groups, competitor keywords and much more!
The Vertical Leap team discuss Google’s new announcement for eCommerce category pages, how stores emerging from lockdown will affect websites, and the new Google Shopping tool, Surfaces.
A start to finish process of setting up a LinkedIn Ads campaign including campaign objectives, audience targeting and how to create an appealing advert.
Key search marketing trends marketers need to know, including intelligent automation, augmented reality, micro-influencers and content consumption.
Practical tips and advice for finding out how your content is performing and fixing any content areas that can work harder for your business.
Google Analytics tutorial on how to discover vital information about visitors to your website that will help inform your marketing approach.
How to use tools like Moz Keyword Explorer and Ahrefs to discover keywords and unearth opportunities that you’re competitors are missing out on.
A 30 minute introduction to Google Search Console, including how you can use it to query the data to find answers to the most common questions marketers have.
Our Head of Services Lee Wilson runs though the basics of Google Analytics, including how to navigate the interface and understand the various reports.
In this webinar we show you some simple UX exercises you can carry out yourself to help improve conversion rates on your website.
We are joined by Google to talk about the changing trends and behaviours taking place online since the global lockdown measures were put in place.
In this webinar we’ll be showing you some simple steps you can take to optimise your Google My Business page and ensure you provide customers and search engines with your need to know information.
How to create targeted Facebook campaigns promoting your services, products or messaging; from the initial set-up to choosing audience types.
How to identify opportunities that can be used to boost existing content or create new content targeted at the search terms people are searching for.
From setting up Facebook campaigns to optimising Google My Business, we’ll be covering a range of topics to help marketers in our Wednesday webinars.
In this free workshop we’ll be looking at how to carry out keyword research, identify content gaps, increase website authority and create a content calendar.
Free seminar in partnership with Barclays and Southampton City Council to help companies use data and UX to improve the performance of their website.
This week we are exhibiting at the Festival of Enterprise at the NEC in Birmingham, 23-24th Oct. We’ve not done this show before and it made a nice change to be heading up north to Birmingham instead of London where most of the industry shows tend to take place. We took our new stand which […]