We debunk the myth that data science is hard by showing you how to run your very own forecasting model in Excel that takes minutes to do.
We run three or four events each year either at our Portsmouth head office, at Google or at other locations in London. Keep an eye on this page for upcoming seminars.
In this tutorial, we explain the benefits of Gutenberg, especially for SEO, how to use the block editor, and 3 steps to take before you make the move.
We discuss whether big brands really need SEO, how they should approach it and what they should be focusing on to succeed in the search results in 2021.
In this week’s podcast, we discuss Elon Musk’s AI predictions, lead form extensions in Google Ads and the new version of Bing Webmaster Tools.
Learn how to use the SERPs and competitors to find new content ideas, discover news ways to find FAQs and hear about some creative brainstorming techniques.
Learn how to manage a Google Ads campaign like a PPC pro by using search term reports, bid management, ad schedules and audience bid adjustments.
Introduction to Google Data Studio, including how to import your data sources and create a report that you can easily share with your colleagues.
We discuss break-out terms in Google Trends, Google Digital Garage, SEO women in mentoring, Google Discover Ads and the update to the Google Ads mobile app.
Google Trends is a fantastic, free and under-utilised tool – find out how our SEO experts use it to discover new keywords, assess market trends and more.
Learn from our SEO experts how they they do keyword research by looking at search volume, search intent, keyword groups, competitor keywords and much more!
The Vertical Leap team discuss Google’s new announcement for eCommerce category pages, how stores emerging from lockdown will affect websites, and the new Google Shopping tool, Surfaces.
A start to finish process of setting up a LinkedIn Ads campaign including campaign objectives, audience targeting and how to create an appealing advert.
Key search marketing trends marketers need to know, including intelligent automation, augmented reality, micro-influencers and content consumption.
Practical tips and advice for finding out how your content is performing and fixing any content areas that can work harder for your business.
Google Analytics tutorial on how to discover vital information about visitors to your website that will help inform your marketing approach.
How to use tools like Moz Keyword Explorer and Ahrefs to discover keywords and unearth opportunities that you’re competitors are missing out on.
A 30 minute introduction to Google Search Console, including how you can use it to query the data to find answers to the most common questions marketers have.
Our Head of Services Lee Wilson runs though the basics of Google Analytics, including how to navigate the interface and understand the various reports.
In this webinar we show you some simple UX exercises you can carry out yourself to help improve conversion rates on your website.
We are joined by Google to talk about the changing trends and behaviours taking place online since the global lockdown measures were put in place.