Understanding Google’s EAT content guidelines

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E-A-T stands for experise, authoritativeness and trustworthiness. It is part of Google’s Search Quality Rater Guidelines – a document that Google’s quality raters use to asssess the quality of search results. These guidelines were published in 2013 to help web managers understand what a good web page looks like in Google’s eyes.

At the recent B2B Marketing Expo, our Head of SEO Dave Colgate gave a presentation on how to understand the E-A-T content guidelines and ensure you are ticking all the boxes in your content. In this presentation, he covers:

  • What is E-A-T?
  • Where is E-A-T from?
  • Why marketers should care
  • What it means for YMYL pages
  • How you can use it
  • 16 tips on how to achieve it (this is the best bit!)

Some photos from the show

This is the first big exhibition we’ve done since 2019 due to COVID – it was really nice to get back out there talking to marketers even though it was a tad quieter than pre-COVID times. Hopefully this will pick up over time as people feel more confident heading back out to exhibition halls. Here are some photos:

Got a question?

If you want to ask Dave a question about anything he covers in the presentation, just drop us an email to info@vertical-leap.uk or call 02392 830281.

Michelle Hill profile picture
Michelle Hill

Michelle joined Vertical Leap's Portsmouth office in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include dogs, yoga, walking, the beach, mountains and nice food.

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