E-A-T stands for experise, authoritativeness and trustworthiness. It is part of Google’s Search Quality Rater Guidelines – a document that Google’s quality raters use to asssess the quality of search results. These guidelines were published in 2013 to help web managers understand what a good web page looks like in Google’s eyes.
At the recent B2B Marketing Expo, our Head of SEO Dave Colgate gave a presentation on how to understand the E-A-T content guidelines and ensure you are ticking all the boxes in your content. In this presentation, he covers:
- What is E-A-T?
- Where is E-A-T from?
- Why marketers should care
- What it means for YMYL pages
- How you can use it
- 16 tips on how to achieve it (this is the best bit!)
Some photos from the show
This is the first big exhibition we’ve done since 2019 due to COVID – it was really nice to get back out there talking to marketers even though it was a tad quieter than pre-COVID times. Hopefully this will pick up over time as people feel more confident heading back out to exhibition halls. Here are some photos:
Got a question?
If you want to ask Dave a question about anything he covers in the presentation, just drop us an email to firstname.lastname@example.org or call 02392 830281.