Understanding Google’s EAT content guidelines

E-A-T stands for experise, authoritativeness and trustworthiness. It is part of Google’s Search Quality Rater Guidelines – a document that Google’s quality raters use to asssess the quality of search results. These guidelines were published in 2013 to help web managers understand what a good web page looks like in Google’s eyes.

At the recent B2B Marketing Expo, our Head of SEO Dave Colgate gave a presentation on how to understand the E-A-T content guidelines and ensure you are ticking all the boxes in your content. In this presentation, he covers:

• What is E-A-T?
• Where is E-A-T from?
• Why marketers should care
• What it means for YMYL pages
• How you can use it
• 16 tips on how to achieve it (this is the best bit!)

Some photos from the show

This is the first big exhibition we’ve done since 2019 due to COVID – it was really nice to get back out there talking to marketers even though it was a tad quieter than pre-COVID times. Hopefully this will pick up over time as people feel more confident heading back out to exhibition halls. Here are some photos:

Got a question?

If you want to ask Dave a question about anything he covers in the presentation, just drop us an email to [email protected] or call 02392 830281.