Content marketing

A look at why brand storytelling is so important, what makes a great brand story and how to unlock the compelling backstory of any business.

In this free workshop we’ll be looking at how to carry out keyword research, identify content gaps, increase website authority and create a content calendar.

Get to know our fantastic content marketing team, including the best piece of advice they’ve ever been given and what they do when they’re having a bad day.

Five strategies for combining content marketing and PPC that’ll help you increase SERP visibility, generate more leads and target more mobile users.

All the main takeaways, advice and insights from marketers and content experts at this year’s Content Marketing World that marketers should take on board.

To prevent your site being penalised, it’s vital to understand exactly what thin content is, and how it can be fixed. Here’s how to do that.

A look at some of the best Halloween campaigns in 2019 from the likes of GiffGaff, Dairylea, Budweiser, Periscope, plus our all time favourite from WD-40!

Here are 9 of the main reasons why your website might not be working on mobile, and some quick tips on how to get around these problems.

A brief overview of conversion rate optimisation, what data you need to have in place before you start testing, and advice on running your first A/B test.

In this article, we define what quality content means in modern SEO – something many brands still struggle to clarify. Then we look at how you can check the quality of content before you publish it.

Thin content is not just about Google and SEO, so don’t restrict your focus to the algorithm impact (Panda) or manual penalties. Thin content is part of a much bigger picture!

Key findings and insights from Episerver’s eCommerce industry report, revealing the state of online shopping and how marketers need to adapt to the latest trends.

In this short blog, we explain what AMP means and what problems it solves when it comes to improving UX and increasing conversions.

Get the low-down on all the questions marketers are asking about content marketing with answers from our content specialists.

In our latest expert interview, our head of content, Joanne Littlechild, explores the current content marketing landscape and explains why data is the key to creating content that stands out from the crowd.

Data journalism, or data storytelling, means telling your story with charts, graphs or diagrams, enabling your reader to view the data that forms the story.

To reach the ‘sceptic’ consumers, brands should be raising the quality of content they are producing and sharing. Data-backed content is now in high demand.  And data science should become your tool to elevate your brand’s authority and credibility.

If you invest some time in research and planning to gather data insights, you can then add design flair to your content to tell stories in an engaging, visually appealing way.

As a travel marketer, you need to understand this user journey and how purchase intent changes along the way – so you can capture leads at every stage and bring them closer to your brand.

Being compliant with GDPR is easy. Here is a three-step process for compliance. If you think it is all about email marketing consent, think again.