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Content marketing

Check out our archive of content marketing blogs to learn how to use data to discover content ideas, how best to promote your content on social platforms plus other useful tips and advice.

recycle

Content: How to reduce, reuse and recycle

A good content strategy is about a combination of pieces rather than one standout eBook – no matter how good you think it is. This all sounds rather time consuming, and requires a lot of data research and creative thinking, so best book out the entire afternoon for some ideation. Hold on there; why create […]

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Thin content, Google penalties and SEO

What is thin content and why does it matter?

Thin content is not just about Google and SEO, so don’t restrict your focus to the algorithm impact (Panda) or manual penalties. Thin content is part of a much bigger picture! [contents] [chapter name=”Google thin content penalties”][/chapter] I appreciate this post was introduced as thin content being more than just SEO – and that is true – […]

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Content marketing 2016

Content marketing 2016: What to expect

A new year means new marketing plans. Check out our predictions for the content marketing landscape throughout 2016. You’ve no doubt began meeting with your marketing team to devise strategies and campaign ideas for the coming 12 months, and content marketing – just as it has been throughout the past decade – has once again […]

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Skills

Digital marketing: Have I the skills to specialise?

As a company that likes to nurture and develop our people, we know better than most the vast array of skills required to be a digital marketing expert. We run our own internal knowledge-sharing and learning initiatives – Vertical Leap University (VLU) and our extremely successful Second Specialism scheme to name but two. That’s not […]

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Three reasons why you shouldn’t stop your content marketing

Content marketing is what Robin is to Batman, Laurel is to Hardy, and Mel Giedroyc is to Sue Perkins. Without content, other marketing services suffer, from social media to SEO. If you’re thinking about ending your content contract, don’t. Here are three reasons why content is so important. 1. Content surrounds everything As we demonstrate above, no form […]

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