To reach the ‘sceptic’ consumers, brands should be raising the quality of content they are producing and sharing. Data-backed content is now in high demand. And data science should become your tool to elevate your brand’s authority and credibility.
Check out our archive of content marketing blogs to learn how to use data to discover content ideas, how best to promote your content on social platforms plus other useful tips and advice.
If you invest some time in research and planning to gather data insights, you can then add design flair to your content to tell stories in an engaging, visually appealing way.
As a travel marketer, you need to understand this user journey and how purchase intent changes along the way – so you can capture leads at every stage and bring them closer to your brand.
Being compliant with GDPR is easy. Here is a three-step process for compliance. If you think it is all about email marketing consent, think again.
In this article, we define what quality content means in modern SEO – something many brands still struggle to clarify. Then we look at how you can check the quality of content before you publish it.
No content marketing calendar is complete without the obligatory annual ‘New Year New You’ story. And you thought you were being original…
If you’re doing content marketing, you have been stuck for content ideas at least once. See where to find inspiration and never struggle for ideas again.
Live streaming video raises legal issues in terms of copyright and privacy. Is live streaming legal? Do you need permission? We examine the UK law.
There’s far more to fact checking than just Googling something to double check it’s right. Here’s a journalist’s guide to checking your facts.
A good content strategy is about a combination of pieces rather than one standout eBook – no matter how good you think it is. This all sounds rather time consuming, and requires a lot of data research and creative thinking, so best book out the entire afternoon for some ideation. Hold on there; why create […]
You really would like to do more with your website but you don’t have time.Here’s 60 minutes of activity that will make your site perform better.
Cast a critical and impartial eye over your website, evaluate its likely effectiveness, & ask yourself whether it meets the 3 critical criteria that count!
Content marketing is all about achieving reach. You are creating content in order to reach more people. Here are 9 SEO tips to help writers achieve that.
How do you write blog posts when you are too busy? Maybe you have the idea but you just don’t have time. Here’s an efficient process to get your words published.
The pressure to prove to your boss that content marketing is worth the investment is higher than ever, we take a look at how you can do that.
Adopt a magazine mindset and build your blog audience with a carefully crafted combination of content planning, presentation, good headlines and promotion.
Thin content is not just about Google and SEO, so don’t restrict your focus to the algorithm impact (Panda) or manual penalties. Thin content is part of a much bigger picture! [contents] [chapter name=”Google thin content penalties”][/chapter] I appreciate this post was introduced as thin content being more than just SEO – and that is true – […]
PR professionals think about the promotion before they think about the content. If you adopt that mentality, your editorial planning will go from just ‘content’ to ‘marketing content’.
A new year means new marketing plans. Check out our predictions for the content marketing landscape throughout 2016. You’ve no doubt began meeting with your marketing team to devise strategies and campaign ideas for the coming 12 months, and content marketing – just as it has been throughout the past decade – has once again […]
Enjoying your work is an essential, and though we don’t like to brag, Vertical Leap – or VL as we call it affectionately – is pretty darn great. Our CEO Matt and the team of directors have worked hard to craft a culture that nurtures talent, encourages positivity and makes being at work both fun […]