Content marketing

Get the low-down on all the questions marketers are asking about content marketing with answers from our content specialists.

In our latest expert interview, our head of content, Joanne Littlechild, explores the current content marketing landscape and explains why data is the key to creating content that stands out from the crowd.

Data journalism, or data storytelling, means telling your story with charts, graphs or diagrams, enabling your reader to view the data that forms the story.

To reach the ‘sceptic’ consumers, brands should be raising the quality of content they are producing and sharing. Data-backed content is now in high demand.  And data science should become your tool to elevate your brand’s authority and credibility.

If you invest some time in research and planning to gather data insights, you can then add design flair to your content to tell stories in an engaging, visually appealing way.

As a travel marketer, you need to understand this user journey and how purchase intent changes along the way – so you can capture leads at every stage and bring them closer to your brand.

Being compliant with GDPR is easy. Here is a three-step process for compliance. If you think it is all about email marketing consent, think again.

In this article, we define what quality content means in modern SEO – something many brands still struggle to clarify. Then we look at how you can check the quality of content before you publish it.

No content marketing calendar is complete without the obligatory annual ‘New Year New You’ story. And you thought you were being original…

If you’re doing content marketing, you have been stuck for content ideas at least once. See where to find inspiration and never struggle for ideas again.

Live streaming video raises legal issues in terms of copyright and privacy. Is live streaming legal? Do you need permission? We examine the UK law.

There’s far more to fact checking than just Googling something to double check it’s right. Here’s a journalist’s guide to checking your facts.

A good content strategy is about a combination of pieces rather than one standout eBook – no matter how good you think it is. This all sounds rather time consuming, and requires a lot of data research and creative thinking, so best book out the entire afternoon for some ideation. Hold on there; why create […]

You really would like to do more with your website but you don’t have time.Here’s 60 minutes of activity that will make your site perform better.

Cast a critical and impartial eye over your website, evaluate its likely effectiveness, & ask yourself whether it meets the 3 critical criteria that count!

Content marketing is all about achieving reach. You are creating content in order to reach more people. Here are 9 SEO tips to help writers achieve that.

How do you write blog posts when you are too busy? Maybe you have the idea but you just don’t have time. Here’s an efficient process to get your words published.

The pressure to prove to your boss that content marketing is worth the investment is higher than ever, we take a look at how you can do that.

Adopt a magazine mindset and build your blog audience with a carefully crafted combination of content planning, presentation, good headlines and promotion.

Thin content is not just about Google and SEO, so don’t restrict your focus to the algorithm impact (Panda) or manual penalties. Thin content is part of a much bigger picture!