Hughes & Salvidge

  • Skip to section:
  • Intro
  • Summary
  • The challenge
  • Results

Leaving their competitors for dust in the search results

  • Services involved:
  • PPC
  • SEO

We have worked together with demolition specialists Hughes & Salvidge for many years, helping them increase their visibility online. Working closely with their marketing department, our SEO, PPC, content marketing and data teams have helped them create a strong nationwide presence, achieving a 147% increase in organic traffic and a 45% decrease in PPC costs.

 

Summary

147%
Increase in organic traffic
45%
Reduction in PPC costs
1M
Organic impressions

How we've helped them

We have worked with H&S for many years, constantly pushing the boundaries of their campaign. The website has become a highly-effective content hub, largely with an SEO focus to increase visibility for key themes and build brand awareness. This has led to a significant increase in site authority and relevancy.

To help H&S establish a stronger presence across the UK, we use our intelligent automation software Apollo Insights, to anaylse significant amounts of search data, allowing us to easily identify which locations they should focus on next.

We’ve supported this with additional social media activity, targeting key decision makers on LinkedIn with case studies in the run up to tender processes – reinforcing H&S as a trustworthy and credible supplier.

The result

The campaign has seen fantastic results, including a 147% increase in organic traffic with close to 1 million organic impressions in the last 12 months and a 45% decrease in PPC costs.

With a well-established brand presence across the UK and ambitious plans to conquer the highly competitive London market, the future looks very bright for Hughes & Salvidge.

“The campaign has seen fantastic results, including a 147% increase in organic traffic with close to 1 million organic impressions.”
Hughes & Salvidge
Related case studies
View more