Data is everywhere – in fact there is now so much of it that it’s becoming overwhelming for marketing managers to collate and interpret it. Often this means that we shy away from big data, leaving it to entreprise-level companies such as Sainsbury’s and BP.
If this sounds like you, you are missing a trick. Big data is available to companies large and small – the tools to collect and interpret it are available now – you just need to open your minds to the possibilities that exist.
And, that’s precisely what we hope to achieve for you in this seminar on 24th November in London.
What will we cover?
This FREE seminar offers a top level introduction to big data with some practical examples. We will cover the following areas:
– What is big data?
– The problems with big data
– Humans versus algorithms
– Tools that are available right now
– Recommended books every digital marketing manager should read
– Examples of how we’ve used big data to help our customers
What others have said
“I found it very interesting. I think it clearly highlighted the importance of data through the use of relevant examples. The presentation has really got me thinking about the data our clients need and are currently missing. Lots of interesting articles and books shared as well, so will definitely look to have a read sometime soon. After the webinar I wanted to know more, it would have been great if there was another webinar that followed shortly that looked at some of the key areas in more detail.”
– Jade Lovell, Dotlabel
Who, where and when?
Date: Tues 24th November
Time: 9am – 11am
Venue: 8 Northumberland Avenue, London, WC2N 5BY Click here for directions
Trainer: Steve Masters, Services Director at Vertical Leap
Spaces are limited so book yours now before they go: