How to build a buyer intent model with keyword classification
To understand the performance of a website and identify areas ripe for improvement, we created a model based on intent, called the Buyer Intent Model.
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Post archives for George Karapalidis
George is an SEO Specialist and Data Scientist in the Portsmouth office. He has worked in E-Commerce and Digital Marketing across many industries, for and with companies all over Europe. Before joining Vertical Leap, George worked as Marketing Director for his own company, for which he managed to expand the company’s activities to 5 European countries. George has been creating websites for more than 10 years and he has in depth experience in designing and bringing optimised E-Commerce websites to market.
Four ways data visualisation can help marketers
Our brains are wired to process visuals more efficiently and at a faster pace than text. Data visualisation helps us make sense of difficult concepts and identify emerging patterns. Marketers, in particular, can benefit from transferring data from spreadsheets to visual canvases, as we’ll illustrate in this post. Our ancestors drew simple pictograms to share […]
Three great examples of data science in marketing
The term ‘big data’ may sound hyped but there’s a good reason for that. Big data is a marketer’s goldmine, able to pinpoint and understand target audiences with an accuracy and level of detail unimaginable less than a decade ago. There’s a difference, however, between ‘having’ data and ‘using’ it to your advantage. Stockpiling more […]
The marketer’s three minute guide to machine learning
As consumer behaviours change, we need to find new ways to influence their purchase decisions. Leveraging big data is one way to do that. But what happens when the data is too big to handle? Call machine learning to the rescue. This field of computer science has developed new methods to “teach” the machines. Instead of […]
Search marketing news and what it means for marketers – March 17
It’s now officially Spring (well, by the meteorological calendar anyway) so let’s take a look at what’s new in the world of search marketing this month. We’re talking about a new targeting feature in Google AdWords, a new style carousel advert, star ratings and 404 pages. New targeting feature in Google AdWords Marketers can already customise ads […]