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Post archives for George Karapalidis

George is an SEO Specialist and Data Scientist in the Portsmouth office. He has worked in E-Commerce and Digital Marketing across many industries, for and with companies all over Europe. Before joining Vertical Leap, George worked as Marketing Director for his own company, for which he managed to expand the company’s activities to 5 European countries. George has been creating websites for more than 10 years and he has in depth experience in designing and bringing optimised E-Commerce websites to market.

Four ways data visualisation can help marketers

Four ways data visualisation can help marketers

Our brains are wired to process visuals more efficiently and at a faster pace than text. Data visualisation helps us make sense of difficult concepts and identify emerging patterns. Marketers, in particular, can benefit from transferring data from spreadsheets to visual canvases, as we’ll illustrate in this post. Our ancestors drew simple pictograms to share […]

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Search marketing news and what it means for marketers – March 17

It’s now officially Spring (well, by the meteorological calendar anyway) so let’s take a look at what’s new in the world of search marketing this month. We’re talking about a new targeting feature in Google AdWords, a new style carousel advert, star ratings and 404 pages. New targeting feature in Google AdWords Marketers can already customise ads […]

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