5 signs you should invest in data science
Data science – it’s the talk of the town for certain. Do you need to invest in data science Here are five signs indicating that it may be time to do so.
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Post archives for George Karapalidis
George is an SEO Specialist and Data Scientist in the Portsmouth office. He has worked in E-Commerce and Digital Marketing across many industries, for and with companies all over Europe. Before joining Vertical Leap, George worked as Marketing Director for his own company, for which he managed to expand the company’s activities to 5 European countries. George has been creating websites for more than 10 years and he has in depth experience in designing and bringing optimised E-Commerce websites to market.
How SMBs can use machine learning to kick ass
Being a small or medium business (SMB) is not easy. They are often forced to stand against jumbo-sized opponents – enormous international corporations with budget to spare and people to assign to any chore imaginable. But SMBs have one major advantage that large corporations cannot replicate – agility. Team training, adoption of new tools and organisational […]
How to build a buyer intent model with keyword classification
To understand the performance of a website and identify areas ripe for improvement, we created a model based on intent, called the Buyer Intent Model.
Four ways data visualisation can help marketers
Data visualisation helps us make sense of difficult concepts. Marketers can benefit from transferring data from spreadsheets to visual canvases, as we illustrate in this post.
Three great examples of data science in marketing
Big data is a marketer’s goldmine, able to pinpoint and understand target audiences with an accuracy and level of detail unimaginable less than a decade ago.
The marketer’s three minute guide to machine learning
As consumer behaviours change, we need to find new ways to influence their purchase decisions. Leveraging big data is one way to do that. But what happens when the data is too big to handle? Call machine learning to the rescue. This field of computer science has developed new methods to “teach” the machines. Instead of […]
Search marketing news and what it means for marketers – March 17
It’s now officially Spring (well, by the meteorological calendar anyway) so let’s take a look at what’s new in the world of search marketing this month. We’re talking about a new targeting feature in Google AdWords, a new style carousel advert, star ratings and 404 pages. New targeting feature in Google AdWords Marketers can already customise ads […]