If your search marketing strategies are driving decent levels of high quality traffic to your website but you’re not getting any website conversions out the other end, it’s time to look at conversion rate optimisation (CRO).
CRO is the process of encouraging users to take an action when they visit a website. By designing and improving certain elements of a web page, a business can increase the chance that site visitors will convert into a lead or customer before they leave the site.
In this guide, we’ve put together 11 effective ways to test the overall performance of your website and increase website conversions. We look at a whole range of areas to drive results from your existing traffic, including:
- Competitor analysis
- The conversion funnel
- Forms and CTAs
- Building trust
- Website speed