Can't find what you are looking for?

Email us at info@vertical-leap.uk or call us on 023 9283 0281. Alternatively, fill out the form on our contact us page.

Design

For expert advice on all things design – from user experience and responsive websites to email newsletters and data research – you’ll find a wealth of knowledge in our collection of design blogs.

Why your website needs a top-notch user experience

Are you taking UX design seriously enough?

You only need to look at how much marketers talk about conversion rate optimisation to understand there’s a lot of work to be done after the initial design stage. In fact, the design process never ends; it keeps striving to create a better user experience and improve business results.

Read more
Red Arrows

Website redesigns: It might be time for a different approach

Every few years it becomes obvious your website needs a facelift. Design trends and user expectations change, your on-site metrics start to slip and everything starts to feel a little dated. Sooner or later, your conversion rates and other key business KPIs drop, which says something needs updating pretty quickly. It’s time for a website […]

Read more

Why every marketer needs a web maintenance retainer

If you ask most marketers how they manage their website, the majority will typically have it redesigned every couple of years and only contact their developer when there is a problem. This cycle continues and nothing seems particularly wrong – after all, this is how you’ve always done things. The problem with this approach is […]

Read more

The pros and cons of using pop-ups on your website

It’s funny how some marketing strategies stand the test of time. Despite breaking almost every user experience (UX) best practice, pop-ups remain one of the most popular methods of generating leads from online traffic. It’s a tug-of-war between design principles and marketing results. Many brands find pop-ups still convert large volumes of traffic – but […]

Read more

5 web design trends you should probably ignore

Some web design trends catch on because they solve genuine problems and improve user experience. Sadly, that doesn’t speak for every trend we see in the industry. Many become popular for reasons we can’t quite explain, despite causing more problems than they solve.

Read more

What makes a great landing page?

Landing pages are different to homepages; their purpose is to encourage users to perform a specific action, which is why getting the design right is key. In this blog, we explain why landing pages are so important and provide you with some useful design tips to boot. Why do companies use landing pages as opposed to their actual website? […]

Read more

Online delivery: What’s most important to customers?

Think you know what matters most to your online customers when it comes to your delivery service? Well, the truth might actually surprise you. We spoke to hundreds of online shoppers and discovered what’s most important to them. Cost? Time? Flexibility? Insurance? It turns out these factors are of greater significance to some age groups […]

Read more

The 7 most annoying things about website checkouts

Fed up of abandoned baskets? Well, perhaps these near-customers were fed up of your website checkout process. To improve yours and ensure you convert more customers, make sure you’re not making the mistakes highlighted in this article… ‘Unexpected item in bagging area’ – a bit silly really, when you consider the bagging areas of self-service […]

Read more

Lessons from 6 retailers on how to reduce cart abandonment

What makes a good online shopping experience? Well-designed and easy-to-navigate sites are important factors. An excellent search function also allows your customers to find what they’re looking for quickly. Alone these things surely guarantee sales, don’t they? If that is the case, why are so many shopping carts being abandoned? A study by the Baymard […]

Read more
Skills

Digital marketing: Have I the skills to specialise?

As a company that likes to nurture and develop our people, we know better than most the vast array of skills required to be a digital marketing expert. We run our own internal knowledge-sharing and learning initiatives – Vertical Leap University (VLU) and our extremely successful Second Specialism scheme to name but two. That’s not […]

Read more
1 2 3
Back to top