Graphic design is not a term nor profession many people would associate with machine learning (ML) or artificial intelligence (AI). However, in recent years, there have been a number of handy innovations that can aid the designer in harnessing the power of ML and AI.
For expert advice on all things design – from user experience and responsive websites to email newsletters and data research – you’ll find a wealth of knowledge in our collection of design blogs.
Being compliant with GDPR is easy. Here is a three-step process for compliance. If you think it is all about email marketing consent, think again.
Multi-channel marketing is nothing new for modern brands, but it’s becoming more demanding as the number of channels increases and consumers chop and change between them. In this article, we’re going to look at how you can make the most of traffic from every channel by using performance UX.
You only need to look at how much marketers talk about conversion rate optimisation to understand there’s a lot of work to be done after the initial design stage. In fact, the design process never ends; it keeps striving to create a better user experience and improve business results.
Every few years it becomes obvious your website needs a facelift. Design trends and user expectations change, your on-site metrics start to slip and everything starts to feel a little dated. Sooner or later, your conversion rates and other key business KPIs drop, which says something needs updating pretty quickly. It’s time for a website […]
Performance UX is not a term you hear marketers talking about. Optimising for better performance is understood, but performance UX doesn’t get attention.
Legal marketing is a tough business. Aside from being one of the most competitive industries, you can often have a battle on your hands when it comes to convincing the partners to invest seriously in digital marketing.
Poor user experiences are letting travel consumers down but you don’t need to fall into this trap. Today we’ve got five ways you can use Google Analytics to pinpoint UX issues and put them right.
User experience tests are crucial in helping improve your site, here are 5 quick UX tests you can run today to improve the experience of your website.
UX design has deep routes into everything you do in online branding. We will be answering what UX is all about and why it is important to every business.
If you ask most marketers how they manage their website, the majority will typically have it redesigned every couple of years and only contact their developer when there is a problem. This cycle continues and nothing seems particularly wrong – after all, this is how you’ve always done things. The problem with this approach is […]
It’s funny how some marketing strategies stand the test of time. Despite breaking almost every user experience (UX) best practice, pop-ups remain one of the most popular methods of generating leads from online traffic. It’s a tug-of-war between design principles and marketing results. Many brands find pop-ups still convert large volumes of traffic – but […]
Some web design trends catch on because they solve genuine problems and improve user experience. Sadly, that doesn’t speak for every trend we see in the industry. Many become popular for reasons we can’t quite explain, despite causing more problems than they solve.
You really would like to do more with your website but you don’t have time.Here’s 60 minutes of activity that will make your site perform better.
Landing pages are different to homepages; their purpose is to encourage users to perform a specific action, which is why getting the design right is key. In this blog, we explain why landing pages are so important and provide you with some useful design tips to boot. Why do companies use landing pages as opposed to their actual website? […]
Think you know what matters most to your online customers when it comes to your delivery service? Well, the truth might actually surprise you. We spoke to hundreds of online shoppers and discovered what’s most important to them. Cost? Time? Flexibility? Insurance? It turns out these factors are of greater significance to some age groups […]
Fed up of abandoned baskets? Well, perhaps these near-customers were fed up of your website checkout process. To improve yours and ensure you convert more customers, make sure you’re not making the mistakes highlighted in this article… ‘Unexpected item in bagging area’ – a bit silly really, when you consider the bagging areas of self-service […]
What makes a good online shopping experience? Well-designed and easy-to-navigate sites are important factors. An excellent search function also allows your customers to find what they’re looking for quickly. Alone these things surely guarantee sales, don’t they? If that is the case, why are so many shopping carts being abandoned? A study by the Baymard […]
Enjoying your work is an essential, and though we don’t like to brag, Vertical Leap – or VL as we call it affectionately – is pretty darn great. Our CEO Matt and the team of directors have worked hard to craft a culture that nurtures talent, encourages positivity and makes being at work both fun […]
As a company that likes to nurture and develop our people, we know better than most the vast array of skills required to be a digital marketing expert. We run our own internal knowledge-sharing and learning initiatives – Vertical Leap University (VLU) and our extremely successful Second Specialism scheme to name but two. That’s not […]