Travel brands have been one of the biggest winners since social networks turned to advertising. After a difficult introduction to the online world, the travel industry is enjoying some of its biggest perks – and 2017 is already looking like a big year for travel brands. So, in the spirit of things, we thought we’d […]
Post archives for Becky Storey
Becky joined Vertical Leap as a Social Media Specialist in 2015, having previously worked remotely as a Social Media Manager for an agency alongside her degree, and in-house for a growing poker company in Hampshire.
Instagram is the hottest name in travel marketing right now, this is one place you want to make your travel brand discoverable because half of the industry is already using it to connect with people who are craving that next getaway or counting down the days until their flight.
There are countless opportunities to gather information from potential clients using social media, but the difficulty lies in collecting details that are worthwhile. Dave Chaffey compiled the Global social media research summary 2016, which shows that there are over 2.3 billion active social media users as of February 2016. This gigantic pool of people are at the fingertips of your […]
A bad social presence may be worse than none at all, so ensuring that your accounts are managed well is imperative for attracting and engaging your target audience online. Social media isn’t something that will work if it is done sporadically, and off-the-cuff status updates or rushed posts to promote your latest piece of content won’t set your […]