The pros and cons of Instagram advertising, how much it costs, what ad formats are available and how to set up your first Instagram campaign.
Our social media marketing experts share their marketing insights and knowledge. Learn how you can build your brand and your audience on social media.
A look at the pros and cons of social media marketing, the individual social media platforms and what the future holds for marketers.
Your complete guide to Facebook targeting, including how to use core audiences, custom audiences and lookalike audiences to maximise your Facebook campaigns.
A complete guide on how to advertise on Facebook, including what kind of leads you can generate, types of ads, campaign goals and how to create a campaign.
Before you advertise on Facebook you will naturally want to know how much it’s going to cost. In this very short blog, we look at the average cost per click and the various factors that can affect the price you pay to advertise on Facebook.
A look at some of the best Halloween campaigns in 2019 from the likes of GiffGaff, Dairylea, Budweiser, Periscope, plus our all time favourite from WD-40!
In part 2 of our guide to sharing on social, we’re looking at the next step of sharing on social once you’ve decided on your content – when you should be sharing it.
In this guide, we’ll look at the four main social channels – Facebook, Twitter, Instagram and LinkedIn, and highlight not only what types of content perform best on each one, but how to tailor your content outputs to best support our findings.
With Facebook search ads currently being tested, we take a look at how they work and what impact they might have on your PPC strategy.
A look at some of the ways that artificial intelligence is helping brands get more from their social media marketing by better understanding their social analytics.
Identifying important social media cues, trends and signals now requires extensive analytics capabilities. So how do you stop the incoming data flood and transform it into a steady stream of distilled insights? By applying science to the most pressing problems at hand.
As a travel marketer, you need to understand this user journey and how purchase intent changes along the way – so you can capture leads at every stage and bring them closer to your brand.
Take a look at some of the brands capitalising on the World Cup excitement. You don’t need to be an official FIFA sponsor to get in on the footballing action.
Mobile has changed the way people travel, both before and during their trips. They can plan their next getaway during their tea breaks, on the bus or while they’re waiting in line at the checkout. Studies show people are spending more time researching upcoming trips and in more detail before they make any kind of travel booking. Here’s how you need to localise your campaigns to target consumers before and during their travels.
Being compliant with GDPR is easy. Here is a three-step process for compliance. If you think it is all about email marketing consent, think again.
Facebook has launched a new travel advertising feature called Trip Consideration that helps you target people who are planning their next holiday but haven’t yet decided where to go. In today’s blog we take a look at what it has to offer and how you can use it to capture high-quality leads at the earliest stage of […]
We have been categorising social content posts to analyse their effectiveness. Here are the top tips on the kinds of posts that work best on social media.
We take a look at the adoption and development of Facebook Reactions buttons – a year after they were introduced as an addition to the Like button.
It has been a busy start to 2017 for the guys over at Facebook advertising as the social giant looks to continue its incredible growth.
Travel brands have been one of the biggest winners since social networks turned to advertising. After a difficult introduction to the online world, the travel industry is enjoying some of its biggest perks – and 2017 is already looking like a big year for travel brands. So, in the spirit of things, we thought we’d […]