Identifying important social media cues, trends and signals now requires extensive analytics capabilities. So how do you stop the incoming data flood and transform it into a steady stream of distilled insights? By applying science to the most pressing problems at hand.
Our social media marketing experts share their marketing insights and knowledge. Learn how you can build your brand and your audience on social media.
As a travel marketer, you need to understand this user journey and how purchase intent changes along the way – so you can capture leads at every stage and bring them closer to your brand.
Take a look at some of the brands capitalising on the World Cup excitement. You don’t need to be an official FIFA sponsor to get in on the footballing action.
Mobile has changed the way people travel, both before and during their trips. They can plan their next getaway during their tea breaks, on the bus or while they’re waiting in line at the checkout. Studies show people are spending more time researching upcoming trips and in more detail before they make any kind of travel booking. Here’s how you need to localise your campaigns to target consumers before and during their travels.
Being compliant with GDPR is easy. Here is a three-step process for compliance. If you think it is all about email marketing consent, think again.
Facebook has launched a new travel advertising feature called Trip Consideration that helps you target people who are planning their next holiday but haven’t yet decided where to go. In today’s blog we take a look at what it has to offer and how you can use it to capture high-quality leads at the earliest stage of […]
We have been categorising social content posts to analyse their effectiveness. Here are the top tips on the kinds of posts that work best on social media.
We take a look at the adoption and development of Facebook Reactions buttons – a year after they were introduced as an addition to the Like button.
It has been a busy start to 2017 for the guys over at Facebook advertising as the social giant looks to continue its incredible growth.
Travel brands have been one of the biggest winners since social networks turned to advertising. After a difficult introduction to the online world, the travel industry is enjoying some of its biggest perks – and 2017 is already looking like a big year for travel brands. So, in the spirit of things, we thought we’d […]
Here’s how you can make all of these things happen by increasing brand awareness on Facebook. The trap many advertisers and marketers fall into with building brand awareness is targeting everyone.
Change always comes thick and fast in this industry but 2016 has felt like a real turning point. All the tech giants are making big things happen as we move into the next stage of marketing and Facebook has been particularly active this year.
These social media fails and great examples of social media marketing act as lessons to us all about what to do and what not to do on social media.
Instagram is the hottest name in travel marketing right now, this is one place you want to make your travel brand discoverable because half of the industry is already using it to connect with people who are craving that next getaway or counting down the days until their flight.
You may be wondering how to get the best out of Facebook advertising. If your priority is selling products over the festive season, it can be hard to see where Facebook fits into your marketing strategy.
One of the toughest choices you have to make in social media marketing is which networks to go with. Get this decision wrong and you’re stuck preaching to the wrong crowd or producing the wrong kind of content to engage them. Each network has its own strengths and weaknesses, making them better for certain goals […]
Every time a new marketing approach hits the scene, the same thing happens. For a year or so the marketing community is abuzz with debate. When social media arrived it was search vs social. When email made a comeback it was content vs email marketing. Now the debate hangs over paid advertising and the big […]
AOL chief exec Tim Armstrong – a former Google sales vice-president – knows how difficult competition with Google and Facebook is.
There’s no doubt the internet has changed the way people travel. Google alone has turned into a one-stop guide to just about every destination and attraction around the world. It’s not just exciting for travellers either, because Google and Facebook are bringing new opportunities to firms across the industry. As more tourists take a spontaneous […]
It’s amazing what the past few years and some innovative features have done for the world’s favourite social network. Facebook isn’t just a place where people go to watch cat videos anymore – it’s a real force for advertisers looking to build lasting relationships with customers new and old. We’re not talking about a direct […]