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Social media

Our social media marketing experts share their marketing insights and knowledge. Learn how you can build your brand and your audience on social media.

Localising travel campaigns on PPC and social media - a beginner's guide

Beginner’s guide to localising your travel campaigns

Mobile has changed the way people travel, both before and during their trips. They can plan their next getaway during their tea breaks, on the bus or while they’re waiting in line at the checkout. Studies show people are spending more time researching upcoming trips and in more detail before they make any kind of travel booking. Here’s how you need to localise your campaigns to target consumers before and during their travels.

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Pros and cons of social media

The pros and cons of the main social media platforms

One of the toughest choices you have to make in social media marketing is which networks to go with. Get this decision wrong and you’re stuck preaching to the wrong crowd or producing the wrong kind of content to engage them. Each network has its own strengths and weaknesses, making them better for certain goals […]

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3 reasons you should advertise on Facebook

It’s amazing what the past few years and some innovative features have done for the world’s favourite social network. Facebook isn’t just a place where people go to watch cat videos anymore – it’s a real force for advertisers looking to build lasting relationships with customers new and old. We’re not talking about a direct […]

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4 reasons you should advertise on YouTube

When you think of PPC, the first two names that come to mind will be AdWords and Facebook. Those are the headline acts in paid advertising and the likes of Twitter and LinkedIn never quite get the same kind of attention. There’s another channel that deserves more recognition in the PPC arena, though. YouTube advertising […]

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