Post archives for Lisa Morgan

11 effective ways to test your website performance and improve your conversion rate optimisation so that your hard-earned traffic doesn’t go to waste.

Now is the time to check your website is up-to-date and running properly so you can compete with increased digital traffic now, or prepare for when demand increases again once restrictions lift.

Some key strategies to help you offer a more inclusive website design experience for people with dyslexia, vision, hearing and motor impairments.

A look at five of the best travel websites and how they design experiences that capture emotional interest to secure travel bookings.

The difference between pop-ups, interstitials and banners, how they impact SEO, and the pros and cons of using them on your website.

There are many reasons to love WordPress Gutenberg, from the easy page layout builder to rich content and re-usable blocks. It gets a big thumbs up from us!

With Millennials now making 60% of all purchases online, we look at the technologies and design trends that will define successful eCommerce businesses.

A look at three impressive cases of hyper-personalisation from Amazon, Stitch Fix and Starbucks that add genuine value and keep people coming back for more.

Five warning signs that suggest your website is in need of a redesign – and how you can determine specific problems that need fixing.

Multi-channel marketing is nothing new for modern brands, but it’s becoming more demanding as the number of channels increases and consumers chop and change between them. In this article, we’re going to look at how you can make the most of traffic from every channel by using performance UX.

User experience tests are crucial in helping improve your site, here are 5 quick UX tests you can run today to improve the experience of your website.

Leave your site to gather dust for three years and you can guarantee it’s been under-performing for at least two of those. And by the time those three years are up, your site is so out of touch with user expectations that everything needs changing.