Charity industry SEO report

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There are almost 170k charities in England and Wales with a total annual turnover of just under £48bn. 80% of them generate less than £100k annual income. That is a huge number of charities all vying for the hard-earned cash of goodwilled donors – and even harder given the cost-of-living crisis many people are battling through in current times.

Ensuring that your charity is visible online is absolutely crucial to be able to continue raising funds, yet this space is now more competitive than ever before. Understanding search data is one way to keep ahead of trends and ensure that your charity remains visible and connects with potential donors online.

In this SEO report, we take a look at what has been happening in SEO for the charity industry including:

  • Industry statistics and insights
  • Top keywords
  • Top ranking sites
  • What donors want
  • What Google looks for
  • Search marketing advice for charities

Get the report here

See how we’ve helped others

We’ve worked with a wide range of charities including Shelter, Royal Air Force Benevolent Fund, World Animal Protection, Help For Heroes and many more! You can read all about our charity experience here.

Need help with your SEO?

If you need help increasing visibility or raising funds for your charity, speak to our specialists today on 02392 830281 or send us your details and we’ll call you.

Michelle Hill profile picture
Michelle Hill

Michelle joined Vertical Leap in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include dogs, yoga, walking, cycling, the beach, mountains and tapas.

More articles by Michelle
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