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Design

12 tips for good landing page design

Getting your landing page design right can make all the difference to your conversions. Here are 12 key tips to help you get the look and the message right.

by • posted June 4th 2015

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Design

Inside Vertical Leap: Launching successful design from a data platform

Hi there! My name’s Wez Maynard and I’m head of design at Vertical Leap. Originally from the Isle of Wight, I moved away to complete a design degree firstly in Bournemouth and then in Nottingham. Since then I’ve been privileged to have worked in some excellent brand and digital design agencies, even spending some time in Whistler, Canada supplementing my design...

by • posted May 21st 2015

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Design

How this business was boosted by a mobile-friendly website

Having a website that doesn’t work on mobiles and tablets is like jamming your shop door so only a few people can enter. You’re blocking out an increasing source of potential customers and the revenue they could produce. Getting your website responsively designed is flinging the shop door open and letting the crowds in.

by • posted April 22nd 2015

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Content Marketing

How to generate more leads

ASK 1,000 marketers what success is to them and you’ll get 1,002 different answers. Brand awareness; web traffic; audience engagement – for many, these metrics are the be all and end all. But all of this ultimately must lead somewhere else: lead generation, because if money stops coming in, those 1,000 marketers might be out of a job. Now, many B2C companies...

by • posted January 1st 2015