Pixellated man

Design

Separating design from content in your digital strategy

As digital marketing tools evolve, we will probably see more of a move to agnostic CMS – where a brand owner is able to manage content independent from a website.

by • posted July 13th 2015

mobile_email

Design

Why you should optimise your email campaigns for mobile

Email marketing continues to be an excellent marketing channel when it comes to return on investment (ROI). In actual fact, email marketing generates the highest ROI of any marketing channel. It’s a big deal, the numbers don’t lie. However, for some companies the reality is different. They find their users aren’t engaged and campaigns aren’t getting the opens and click throughs...

by • posted July 10th 2015

Airplane sunrise take-off

Design

12 tips for good landing page design

Getting your landing page design right can make all the difference to your conversions. Here are 12 key tips to help you get the look and the message right.

by • posted June 4th 2015

Data Marketing Agency: how to launch a website from data

Design

Inside Vertical Leap: Launching successful design from a data platform

Hi there! My name’s Wez Maynard and I’m head of design at Vertical Leap. Originally from the Isle of Wight, I moved away to complete a design degree firstly in Bournemouth and then in Nottingham. Since then I’ve been privileged to have worked in some excellent brand and digital design agencies, even spending some time in Whistler, Canada supplementing my design...

by • posted May 21st 2015

mobile_priority

Design

How this business was boosted by a mobile-friendly website

Having a website that doesn’t work on mobiles and tablets is like jamming your shop door so only a few people can enter. You’re blocking out an increasing source of potential customers and the revenue they could produce. Getting your website responsively designed is flinging the shop door open and letting the crowds in.

by • posted April 22nd 2015