Calls to action and conversion tracking

Every page of a website has a function to perform. Each one is either a conversion page or an information page. The latter’s job is to get the user to a conversion page, as the website is there to serve three purposes: To give customers information about your products and services, answering any questions they might want answered before talking to a sales person. To help them get in...

by • posted August 14th 2015

What is conversion optimisation?


What is conversion optimisation?

Conversion optimisation is, to put it simply, about pre-sales customer experience. Let’s use a real world analogy. A colleague was recently shopping around for a house to rent. He spoke to and visited several estate agents. In the course of the few weeks it took to find a house, there are probably some landlords who lost out on finding a new tenant...

by • posted August 11th 2015



4 reasons your business needs an explainer video

Products or businesses can be tough to describe. Text content alone can feel heavy and not in-depth enough. Combine this with short buyer attention spans, and you have a dilemma on your hands. Let’s say you’re putting together a piece of furniture; what’s easier to follow, written or visual instructions? Explaining something visually is the perfect way to transfer information into...

by • posted July 22nd 2015

Pixellated man


Separating design from content in your digital strategy

As digital marketing tools evolve, we will probably see more of a move to agnostic CMS – where a brand owner is able to manage content independent from a website.

by • posted July 13th 2015



Why you should optimise your email campaigns for mobile

Email marketing continues to be an excellent marketing channel when it comes to return on investment (ROI). In actual fact, email marketing generates the highest ROI of any marketing channel. It’s a big deal, the numbers don’t lie. However, for some companies the reality is different. They find their users aren’t engaged and campaigns aren’t getting the opens and click throughs...

by • posted July 10th 2015