Our favourite search marketing articles in October

A key part of gaining more knowledge in any given field is to learn from different sources, whether this is from your colleagues or in different articles. We are in an ever-growing industry where we are always learning new skills to utilise.

October has seen its usual share of developments in the digital marketing world, from Google algorithm updates to link building habits that you should avoid. We want to share with you some of our favourite articles that we’ve enjoyed from October, which will allow you to stay up to date with everything worth knowing about digital marketing.

SEO checklist for eCommerce websites

By Dave Colgate

infographics background E-commerce

Many people find that eCommerce websites are the most demanding when it comes to SEO. One of the first things we think of is the volume of products on-site, all of which have pages that should be optimised. In this article, Dave digs deep into the eCommerce world, providing a complete SEO checklist.

10 worst link-building habits

By Julie Joyce

metal chains

Link building has always been a source of controversy when it comes to SEO. What links shall I build? What anchor text is correct? How many links should I build? These are all questions we ask ourselves, with the main purpose being to create high-quality links that are not going to get a website penalised by Google in the future for spam. This article highlights the top ten worst link-building habits and areas you should look at when building a link profile.

How to implement eCommerce tracking in Google Analytics

By Shane Barker

Online Tracking Website Online Internet Order Searching

If you are running an eCommerce website, you should be tracking sales from your website on Google Analytics. Not only can you see the revenue from your online sales, but you can also segment the data into different areas, tracking what products have given the most revenue. Have the sales come from organic or PPC? You can track all of these metrics in Analytics, though we often find that the tracking is not set up. This article explains how to implement it. it’s excellent to use for yourself or to send to your web developers.

Beyond the SEO plateau: After optimizing your website, what’s next?

By Rand Fishkin

SEO Tag Cloud (search engine optimization website marketing)

There will always be optimisation tasks to complete on a website. But what do you do after fixing mistakes, improving any existing issues and completing the main technical optimisation work? Rand Fishkin gives a great insight into the work which will help take your SEO campaign to the next level.

Have we been wrong about Panda all along?

By Marie Haynes


Google’s Panda algorithm was first released in February 2011. It focused on catching out websites that had poor quality content and delivered better results to the top of the search engines. But what if we didn’t know everything about Google Panda that we thought we did? Marie Haynes gives her insights into the Panda update and offers her thoughts on what it is all about.

Research reveals what it takes to rank in mobile search results

By Jayson DeMers

woman with restaurant seeker phone in the park

Mobile search is becoming bigger and bigger. When Google rolled out its “Mobilegeddon” updates, website owners rushed to make sure their sites were optimised accordingly. This article gives some recommendations on what it will take to rank in the mobile search results.

10 tips for combining SEO and content marketing

By James E. Hein

content marketing

Content is so important for SEO. You can have all the people in the world go to your website, but if your web pages are not good enough to convert then this traffic is wasted. We can learn a lot from combining SEO and content marketing. James E. Hein from PR daily highlights ten tips to help you do just that.

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Adam Futer profile picture
Adam Futer

With more than 6 years’ experience specialising in SEO, Adam has in-depth knowledge of user experience and how to increase a website’s visibility and traffic from search. His motto is “You can bring all the traffic in the world to the website, but if it isn’t good enough to convert then it’s wasted traffic”. Adam joined Vertical Leap in 2015 as an SEO specialist. By analysing call to actions, navigation features and text content (to name a few of the tasks), Adam is adept at getting a firm grasp on a website’s main goals; generating audits on how a website should be changed to improve its sales/leads. The world of SEO and user experience is always changing, and Adam makes sure to research everything so that he can keep on top of this ever-changing industry and deliver the best results for his clients. Whilst living in America is always a dream, Adam has grown up and lived in Portsmouth his whole life. When he is not working, Adam enjoys all kind of sports including football, tennis, and in particular American Football. His biggest ambition? To one day watch the Super Bowl live!

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