ECommerce SEO can be horrendously confusing and time consuming so to make things easier we’ve compiled a comprehensive checklist to make managing your site’s SEO much simpler.
Getting the foundations of your website right is essential to long term search visibility gains – by covering everything on this eCommerce SEO checklist you’ll give yourself the biggest opportunity to maximise visibility over time.
Schema (or structured data as it’s also known) is a set of instructions in code format that sits on your website and provides additional information to search engines and, in turn, your users. By adding this information to your website you can increase click-through rate and possibly your visibility.
This is definitely worth getting your web team to implement. For eCommerce SEO, we recommend to:
A responsive website is one that adapts to whatever device your potential customers are using. This is important, as you could be losing sales through mobile if you don’t also provide these users with a great buying experience.
As well as the technical side of things, it’s important to remember the content you’re putting into your eCommerce platform too. The below provides a comprehensive checklist of things you need to look into or ask your web team to consider, to make sure everything is working.
Take a look at our eCommerce SEO tactics guide on category pages
Products and categories aren’t the only pages on your eCommerce website. The other information-based pages such as Terms and conditions, About us, Delivery information and many more, which are standard, are often forgotten. However, they still form a part of your website’s content and therefore shouldn’t be missed.
Off page optimisation checklist
If you’d like help ensuring that your products are achieving maximum visibility in the SERPs, check out our eCommerce SEO services, call our eCommerce SEO team on 02392 830281 or drop us your details and we’ll get in touch.
Dave is head of SEO at Vertical Leap. He joined in 2010 as an SEO specialist and prior to that worked with international companies delivering successful search marketing campaigns. Dave works with many of our largest customers spanning many household names and global brands such as P&O Cruises and Harvester. Outside of work, Dave previously spent many years providing charity work as a Sergeant under the Royal Air Force Reserves in the Air Cadets sharing his passion for aviation with young minds. He can often be found in the skies above the south coast enjoying his private pilot licence.
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Categories: Design, PPC