Putting your trust in an SEO agency can be nerve-racking, especially if your team’s reputation hangs on the results they deliver. Knowing which details to look for in an SEO agency – and which questions to ask them – makes all the difference when you’re drafting up a list of potential partners to work with. So, let’s explore the key considerations for hiring an SEO agency and how to choose the right one for your team.
According to insights from Semrush, 94% of companies outsource some or all of their marketing activities.
More importantly, the most common reasons (by far) for outsourcing marketing activities are:
If you’re looking into hiring an SEO agency, you probably recognise that you don’t have the expertise or resources you need in-house. This leaves you with two options: improve your in-house capabilities or outsource – either to an agency or freelancers, consultants, etc.
In most cases, agencies are more expensive than freelancers, but you should also get more for your money from an agency. For example, agencies can afford a full suite of enterprise SEO tools, giving you access to them for a fraction of the price.
An agency should also have more resources to take on larger workloads while individual freelancers can only do so much.
Before you start taking a serious look at SEO agencies, make sure you know what you expect from one. Set out clear goals and get the necessary approval/clarification from any stakeholders you’ll be reporting to.
Next, determine which SEO services you need from an agency. If you’re a retail brand with stores in multiple locations, you want an agency that excels at local SEO, not one that works with international software companies.
Once you know what you’re looking for in an SEO agency, you can start drawing up a shortlist of potential candidates. Pay close attention to the following when you’re comparing different agencies:
When you’re speaking to potential agencies, try to pay attention to what they say and how they say it. If the conversation leaves you feeling uneasy for any reason, trust your instincts and speak to more agencies to see if you get a better first impression.
Obviously, a lot of this is subjective but trust is key to working with an agency and it’s difficult to shake off any early misgivings. You’ll probably get a sense of whether you can work with an agency by answering the following:
Yes, most agencies outsource certain tasks. For example, they might hire a few content writers and graphic designers. This doesn’t mean you’re getting lower quality and an agency should be transparent about any activities they’ll outsource on your behalf.
Once you feel ready to move ahead with a particular agency, you’ll start drawing up a roadmap for your SEO strategy and working relationship. Just make sure you don’t sign anything until you’ve discussed the following – and got the specifics in writing:
Get copies of proposals and potential contracts, so you can go through them with stakeholders. If anything seems off while you’re discussing the details, it’s not too late to hit the pause button. Again, you can speak to other agencies to get a better feel for how these discussions should go.
If you’re still not sure how to choose the right SEO agency for your business, our team can give you impartial advice. Call us on 023 9283 0281 or send us your details to schedule a call.
Michelle joined Vertical Leap in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include dogs, yoga, walking, cycling, the beach, mountains and tapas.
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