Keyword research is key to the success of your SEO and PPC strategies as it helps you continually find new opportunities to connect with your audiences. As competition in the search results continues to grow and available space continues to reduce, keyword research is now more important than ever.
In this online tutorial, SEO Specialist Marie Turner shows you some of the ways she uses tools like Moz Keyword Explorer and Ahrefs to discover keywords. She explains how to use semantics, find SERP intent and unearth cut-through opportunities that your competitors aren’t taking advantage of.
Watch the tutorial here
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