Tutorials

Learn about the benefits of Smart Shopping, how it works, how to get started and how to optimise your campaigns for peak performance.

We debunk the myth that data science is hard by showing you how to run your very own forecasting model in Excel that takes minutes to do.

In this tutorial, we explain the benefits of Gutenberg, especially for SEO, how to use the block editor, and 3 steps to take before you make the move.

Learn how to manage a Google Ads campaign like a PPC pro by using search term reports, bid management, ad schedules and audience bid adjustments.

Introduction to Google Data Studio, including how to import your data sources and create a report that you can easily share with your colleagues.

Google Trends is a fantastic, free and under-utilised tool – find out how our SEO experts use it to discover new keywords, assess market trends and more.

A start to finish process of setting up a LinkedIn Ads campaign including campaign objectives, audience targeting and how to create an appealing advert.

Practical tips and advice for finding out how your content is performing and fixing any content areas that can work harder for your business.

Google Analytics tutorial on how to discover vital information about visitors to your website that will help inform your marketing approach.

How to use tools like Moz Keyword Explorer and Ahrefs to discover keywords and unearth opportunities that you’re competitors are missing out on.

A 30 minute introduction to Google Search Console, including how you can use it to query the data to find answers to the most common questions marketers have.

Our Head of Services Lee Wilson runs though the basics of Google Analytics, including how to navigate the interface and understand the various reports.

In this webinar we’ll be showing you some simple steps you can take to optimise your Google My Business page and ensure you provide customers and search engines with your need to know information.

How to create targeted Facebook campaigns promoting your services, products or messaging; from the initial set-up to choosing audience types.