Below is an overview of the top level stats from Google for queries, impressions, clicks and ad depth for online course providers in Q1 2021, compared to Q1 2020. You can access the full Google trends report here.
Top level stats include:
- 11% overall search growth compared to the previous year
- 42% drop in mobile clicks
- 28% of searches on mobile phones
Related articles for online course providers
In this article, we look at five search marketing strategies for course providers to increase search ranking, generate more leads and turn more prospects into paying students. These include getting your top level course category pages right, capturing leads early and nurturing them, maximising conversions, addressing the problems students face and creating lead generation content. Read more
In this article, we look at how online course providers can use ad extensions to increase their PPC return on investment. We look at a whole range of ad extensions – from location and callout to sitelink and price extensions – and how you can use each one to help you achieve different marketing goals. Read more
Education case studies
We have lots of experience working with schools, online course providers and universities such as University of East Anglia, University Campus of Football Business, Flying Fish, Middlesex Uni and Chrysalis Courses – check out these case studies.
If you’d like help with your digital marketing campaigns, call us on 02392 830281 or drop us your details and we’ll call you.
Learn more about our education experience on our education marketing page.