Below is an overview of the top level stats from Google for queries, impressions, clicks and ad depth for the manufacturing industry in Q1 2021, compared to Q1 2020. There have been significant increases across the board, including a large increase in ad depth – this means competition in the ad space has increased so you need to work harder than ever to get your ads seen. You can access the full Google trends report here
Click here to read the full report
Advanced SEO techniques for manufacturing companiesSpecialist manufacturing SEO strategies that will build your search visibility and help you convert more traffic into customers, including: optimising for product and informational queries, featured snippets, ‘people also ask’, long-tail keywords, link building and creating content clusters.
6 PPC strategies for manufacturing companiesPaid advertising isn’t easy for any business but some, like manufacturing and engineering companies, have it more difficult than others. In this article, we look at some advanced PPC strategies companies in these industries can use to capture high-quality traffic and convert them into customers.
12 key features of a B2B eCommerce websiteIf you also have eCommerce functionality on your website, here are some features that will set you aside from your competition, including on-site search, purchase options, VAT toggle, real-time stock and live chat.
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Michelle joined Vertical Leap in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include dogs, yoga, walking, cycling, the beach, mountains and tapas.
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