Report: Q1 2021 Google trends for the manufacturing industry

Below is an overview of the top level stats from Google for queries, impressions, clicks and ad depth for the manufacturing industry in Q1 2021, compared to Q1 2020. There have been significant increases across the board, including a large increase in ad depth – this means competition in the ad space has increased so you need to work harder than ever to get your ads seen.  You can access the full Google trends report here

Top level stats include:

• 11% overall search growth compared to the previous year
• 62% increase in clicks on mobile
• 21% increase in ad depth

Metrics snapshot

Click here to read the full report

Related articles for manufacturing companies

Advanced SEO techniques for manufacturing companies
Specialist manufacturing SEO strategies that will build your search visibility and help you convert more traffic into customers, including: optimising for product and informational queries, featured snippets, ‘people also ask’,  long-tail keywords, link building and creating content clusters.

6 PPC strategies for manufacturing companies
Paid advertising isn’t easy for any business but some, like manufacturing and engineering companies, have it more difficult than others. In this article, we look at some advanced PPC strategies companies in these industries can use to capture high-quality traffic and convert them into customers.

12 key features of a B2B eCommerce website
If you also have eCommerce functionality on your website, here are some features that will set you aside from your competition, including on-site search, purchase options, VAT toggle, real-time stock and live chat.

Need help with your manufacturing search marketing campaigns?

Then get in touch today 02392 830281 or drop us your details and we’ll call you.