Report: Q1 2021 Google trends for the waste industry

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Below is an overview of the top level stats from Google for queries, impressions, clicks and ad depth for the waste industry in Q1 2021, compared to Q1 2020. There have been significant increases across the board but also an increase in ad depth which means competition in the search results is getting fiercer. You can access the full Google trends report here.

Top level stats include:

  • 31% overall search growth compared to the previous year
  • 58% increase in mobile clicks 
  • 61% of searches on mobile phones

Metrics snapshot

Top level search metrics for the waste industry

Click here to read the full report

Related articles for waste companies

How to build a national presence through local SEO
Whether you’re a national or local waste management company, local SEO must be a priority if you want to capture people looking in the areas you cover. In this article, we look at how waste companies can use Google Business Profile to build a national search presence through a framework of local listings, offering a step-by-step guide on how to set up your various business locations.

Advanced geotargeting for the waste industry in Google Ads
Geo-targeting is one of the most important settings in Google Ads for businesses operating in specific locations. Whether you’re a small business or a national brand operating in areas across the country, you want your ads to be seen by people with the desire and ability to buy from you. In this article, we look at how we use geotargeting and location-based keywords to optimise campaigns for waste management companies operating in locations across the country.

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Michelle Hill

Michelle joined Vertical Leap in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include dogs, yoga, walking, cycling, the beach, mountains and tapas.

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