Below is an overview of the top level stats from Google for queries, impressions, clicks and ad depth for the waste industry in Q1 2021, compared to Q1 2020. There have been significant increases across the board but also an increase in ad depth which means competition in the search results is getting fiercer. You can access the full Google trends report here.
Click here to read the full report
How to build a national presence through local SEOWhether you’re a national or local waste management company, local SEO must be a priority if you want to capture people looking in the areas you cover. In this article, we look at how waste companies can use Google Business Profile to build a national search presence through a framework of local listings, offering a step-by-step guide on how to set up your various business locations.
Advanced geotargeting for the waste industry in Google AdsGeo-targeting is one of the most important settings in Google Ads for businesses operating in specific locations. Whether you’re a small business or a national brand operating in areas across the country, you want your ads to be seen by people with the desire and ability to buy from you. In this article, we look at how we use geotargeting and location-based keywords to optimise campaigns for waste management companies operating in locations across the country.
If you’d like help with your digital marketing campaigns, call us on 02392 830281 or drop us your details and we’ll call you.
Michelle joined Vertical Leap in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include dogs, yoga, walking, cycling, the beach, mountains and tapas.
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Categories: PPC, SEO