RETAIL & ECOMMERCE EVENT: Lessons in growth to beat the market

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Whether you’re a garden centre, a fashion brand, a beauty retailer or a home furnishings eCommerce company, getting ahead of your competitors requires clever strategies to ensure customers buy from you instead of them. We are teaming up with our sister-agency more2 on 6th September in London to show you how to do just that!

We’re inviting marketing leaders from across the retail and eCommerce sector to join us for an immersive morning called Lessons in Growth. Whether you’re a challenger with big growth ambitions or an established player looking to improve profits, you’ll find actionable insights you can put right to work in your business. And you’ll probably meet some nice people too!

We can’t wait to meet you all to share the latest growth strategies from our practice experts and for you to share your own challenges and knowledge with each other. The event is designed primarily for department heads and above to level up your understanding across disciplines.


09.00Registration & breakfast
09.30 Presentations 1 & 2 (see below)
11.00 Presentations 3 & 4 (see below)
12.15 Lunch & networking
13.00 End

The agenda is made up of four pillars we see as fundamental to all retail and eCommerce brands: 

1. Digital acquisition

The challenge we all share is finding those in-market customers at the perfect time and landing our story amongst a sea of alternatives. Chris Pitt, Vertical Leap’s Managing Director, will share the proven methods that help our clients cut through the noise to win the right customers at the right price.

2. Offline acquisition

Seemingly the flip side of the coin, but digital and offline work in partnership, and offline media presents some compelling benefits that digital can’t offer. John Knapman, Head of Media at more2 offers a media agnostic view on channel selection, media booking and campaign measurement that’s sure to make you think and will probably save you money!

3. Better site experiences

However the journey begins, be it word of mouth, door drop or Tiktok, the sale is almost certainly made or lost on your website. Chloe Burch, Design & UX Specialist at Vertical Leap, will uncover the lessons learnt across hundreds of brands and tests to create the optimum environment for customers to convert.

4. Customer value as your north star

The most successful retail and eCommerce brands create a robust link between customer behaviours and company profits. Kevin Davis, more2’s Chief Data Scientist will reveal how to apply customer economics in your business, which simplifies every marketing decision and gives leadership confidence in your plans. You’ll be able to pinpoint the most profitable opportunities and go after them.


Menier Penthouse
Southwark Street

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Request a place (limited spaces!)

To request a place at this event, email Michelle Hill on [email protected] with your name, company and telephone number.

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Michelle Hill

Michelle joined Vertical Leap in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include dogs, yoga, walking, cycling, the beach, mountains and tapas.

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