Following our recent accreditation as an eBay advertising partner, we are now pleased to announce that we have also been appointed as an official Amazon advertising partner.
The accreditation recognises us as a company that has demonstrated excellence and high levels of engagement in managing customer campaigns across Amazon’s range of advertising options.
Due to the strict requirements for becoming a partner, this means our customers get an extra layer of assurance that we will continue to deliver the highest levels of performance and campaign management. The partnership provides us with access to new features and a wide range of Amazon resources to help us further improve the management and optimisation of our customers’ campaigns.
Amazon advertising has taken the market by storm, especially as 66% of product searches reportedly originate on the platform and the average PPC conversion rate is over 9% (source) – this of courses differs depending on category, but in the world of eCommerce, it is a platform that online sellers simply cannot ignore.
Chris Pitt, Vertical Leap’s Managing Director, said: “We’re thrilled and proud to become an official Amazon advertising partner – it is testament to our abilities as a search marketing agency and managing high-performing campaigns for our customers. Amazon is a very exciting advertising platform with so much potential for many of our customers to further increase ROI from their paid search investments.”