Design and build
Big ideas based on big data
Design is about more than how things look. It is also about how they are used. A great website or digital product needs to impress aesthetically and provide a user-friendly experience that is intuitive and fully satisfies the visitor.
Our proprietary software Apollo Insights gives us, and you, a springboard to successfully launch any digital product. Infused with artificial intelligence, it gives our design and development team a level of analysis not humanly possible. We learn what’s currently working on your existing site and identify new opportunities. This ensures we’re making decisions based on data and fact rather than simple guesswork.
What we can do
What they say
We get a large number of queries around clearing and wanted something to help prospective students get the answers they were looking for. Vertical Leap delivered a working chatbot in a very short amount of time – and it did the job very well!
User experience drives good design
Our design and development teams understand user requirements, organising options in a logical way and planning user journeys. Before we even think about how your digital product will look, we examine:
- How it needs to work
- Who are you targeting – user profiles, what you want them to do onsite
- What are you trying to achieve (selling products, educating your audience, shop window)
- How it will scale to size
- How it will work across devices
- How it will be shared
- How it will suit the different media used by your customers
- How will it be found
- Initial research and investment in this area is pivotal for creating an effective, long-term solution for your customers.
Gone are the days of designing different websites for different screen sizes. When our design team builds your website they will do it once and it will work across desktop PCs, tablets and mobiles. We’ll build you an SEO friendly, responsive website that will work across all devices.
Flying Fish
Flying Fish is a maritime education provider whose website allows students to book courses directly. The website was outdated and poorly maintained and needed a design overhaul. View case study
Middlesex University
Middlesex University needed a more efficient way to deal with the huge increase in enquiries it faces each year during clearing. So, we designed a chatbot that came to its rescue. View case study
Property Personnel
Property Personnel, one of the UK’s leading estate agency recruitment consultancies, asked us to increase applications from trainees and second jobbers. We achieved a 139% increase in organic traffic and a 40% increase in organic conversions. View case study
Help for Heroes
Help for Heroes approached Vertical Leap to help them make more of the digital marketing mix. We achieved a 211% increase in PPC conversions and a 28% increase in organic goal completions. View case study
Better visibility means better performance
User-behaviour and preferences evolve; so should your website. We use our deep data platform, Apollo Insights, to continually monitor the performance of your website. We track the entire user journey to identify:
- Which pages are getting found in search results
- How long people are spending on each page
- Which areas of the website lose the most visitors
- Which conversion paths are the most effective
- Which pages have the highest bounce rate or engagement
- We A/B test to ensure the best possible results
- This insight allows us to continually tweak the design to ensure that your website’s performance is always improving.
All the design and development services we provide are orientated around SEO (Search Engine Optimisation), user experience and cross-device compatibility.
The new website Vertical Leap delivered for us represented our brand perfectly and has had a noticeable impact on our website performance.
Related posts
If you’re still interested in our services these posts might suit you.
How machine learning and AI are changing design
Graphic design is not a term nor profession many people would associate with machine learning (ML) or artificial intelligence (AI). However, in recent years, there have been a number of handy innovations that can aid the designer in harnessing the power of ML and AI.
The marketer’s guide to chatbots
After a year of constant hype, chatbots had a difficult 2017 with many brands failing to make the most of the technology. Whilst we saw some excellent examples of companies getting it right, others struggled to hit the mark.
Are you taking UX design seriously enough?
You only need to look at how much marketers talk about conversion rate optimisation to understand there’s a lot of work to be done after the initial design stage. In fact, the design process never ends; it keeps striving to create a better user experience and improve business results.