As an expert paid social agency, we’re all about crafting captivating online experiences that drive results. We understand the power of seamlessly blending cutting-edge design with effective paid social strategies to elevate your brand’s impact and drive your business forward.
Creating a successful paid social campaign requires a strategic blend of compelling content, precise audience targeting, and data-driven optimisation. At Vertical Leap, we understand the intricacies of paid social advertising and know how to create campaigns that resonate with your target audience and drive tangible results.
Twickenham Rugby Stadium appointed us to increase hospitality bookings and revenue. We put together a PPC strategy for a national campaign which included targeting hospitality keywords to drive ticket upgrades and fine-dining keywords to increase restaurant bookings. We also ran local campaigns for other ticketed events like shows and podcast recordings.
At the top of the funnel, to increase brand awareness and drive traffic, we targeted rugby audiences through Meta Ads, predominantly video ads to best showcase the benefits of their hospitality packages. At the conversion end of the funnel, we ran campaigns bidding on event key terms and ticketing search terms, for example “six nations tickets” with clear messaging in ads to upgrade purchases to hospitality. The result was a 17,000% average return on ad spend!
By harnessing the power of paid ads on social media on platforms like Facebook, Instagram, LinkedIn, Pinterest, TikTok, and more, your business can unlock a multitude of benefits that traditional marketing methods simply can’t match.
Our expert team specialises in providing a range of social media advertising services that can be tailored to your business, including Meta advertising using Facebook and Instagram, LinkedIn advertising and eCommerce advertising.
We specialise in crafting engaging Facebook ad campaigns that drive meaningful engagement and conversions by leveraging advanced targeting options.
Make your brand stand out on Instagram with visually appealing ads, whether it’s stories, carousel ads, or in-feed posts, designed to captivate your audience.
Reach professionals and decision-makers through targeted LinkedIn advertising strategies to establish you as a thought leader and generate leads.
Utilise the visual power of Pinterest to showcase your products or services to a highly engaged audience to drive traffic and conversions for your business.
Take advantage of the viral nature of TikTok and create engaging ad campaigns that resonate with a younger demographic and capture the attention of users.
We’ll collaborate closely with your team to understand your goals, create tailored strategies, and continually optimise for optimal outcomes. Our process involves in-depth research, A/B testing, and performance analysis to ensure that your paid social campaigns are continuously improving and delivering the best possible results.
Getting ads in front of your audience is only half the battle. Making sure the ad creative and copy is engaging and attention-grabbing is the other. We conduct an in-depth analysis of your sector and audience to understand what ads will be of most interest to your customers and generate the most clicks.
One of the key advantages of social media advertising is the ability to conduct A/B testing on various elements of your campaigns. Working with you, we will continuously refine your ads based on data-driven insights, uncover what resonates best with your audience and fine-tune our approach accordingly.
Paid social ads are very effective as a standalone marketing activity but are even more valuable when combined with other digital marketing channels. We will work with you to identify cross-platform opportunities to guide your customers through the sales funnel using multiple touchpoints.
To chat to one of our social media advertising specialists, email [email protected], call 02392 830281 or fill in the form below and we’ll be in touch.
Paid social advertising allows advertisers to create and display ads to specific demographics, interests, behaviors, and other targeting criteria defined by the social media platform. Popular social media platforms for paid advertising include Facebook, Instagram, Twitter, LinkedIn, Pinterest, and others.
The effectiveness of social media advertising can vary based on several factors, including the platform chosen, the target audience, the quality of the ad content, and the overall marketing strategy. However, social media advertising is generally considered effective for several reasons, including:
While social media advertising offers numerous advantages, it’s important for advertisers to be aware of the potential challenges such as ad fatigue, negative feedback and fake engagement, so advertisers must tailor their strategies accordingly. A well-planned and executed social media advertising campaign can capitalise on the strengths of the platforms and mitigate potential drawbacks.
Paid social can be worth it when strategically implemented to align with your business objectives. It’s essential to assess your goals, audience, and content quality to determine if paid social is the right fit for your overall marketing strategy. Regular evaluation and optimisation based on performance metrics are crucial for maximising the benefits of paid social advertising.