Alex has more than 5 years’ experience in social media & digital marketing, focused specifically on content/social strategy for B2B/B2C corporations. Alex has a particular interest in video production, blogging and the use of humour, where appropriate, to drive brand awareness and audience interaction through creative and engaging content. He is a keen musician, film maker and comedy writer.
Like social media, big data has refused to budge from our everyday marketing consciousness and is now even more important than ever. Big data has been around for decades but the velocity, variety and volume of data in recent years merits this refreshed term.
An estate agent in Plumstead doesn’t need to speak to people in Seattle, Paris or even Edinburgh – their target audience is likely to reside within a 20-40 mile radius of London. But you can target these locals, though, on global social networks. Head of Social Media Alex Robertson shares some directions.
