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Post archives for Alex Robertson

Alex has more than 5 years’ experience in social media & digital marketing, focused specifically on content/social strategy for B2B/B2C corporations. Alex has a particular interest in video production, blogging and the use of humour, where appropriate, to drive brand awareness and audience interaction through creative and engaging content. He is a keen musician, film maker and comedy writer.

Local garage

Targeting local customers using social media

An estate agent in Plumstead doesn’t need to speak to people in Seattle, Paris or even Edinburgh – their target audience is likely to reside within a 20-40 mile radius of London. But you can target these locals, though, on global social networks. Head of Social Media Alex Robertson shares some directions.

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