Why and how to update old content
Four key reasons why you should update old content and a step-by-step guide on how to choose which content to update to get the biggest returns.
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Post archives for Liz Parsons
Liz is a Content Marketing Manager at Vertical Leap.
Every brand has a story – what’s yours?
A look at why brand storytelling is so important, what makes a great brand story and how to unlock the compelling backstory of any business.
Five ways to combine content and PPC to boost your marketing
Five strategies for combining content marketing and PPC that’ll help you increase SERP visibility, generate more leads and target more mobile users.
What we learned from Content Marketing World 2019
All the main takeaways, advice and insights from marketers and content experts at this year’s Content Marketing World that marketers should take on board.
Content marketing FAQs
Get the low-down on all the questions marketers are asking about content marketing with answers from our content specialists.