You only need to look at how much marketers talk about conversion rate optimisation to understand there’s a lot of work to be done after the initial design stage. In fact, the design process never ends; it keeps striving to create a better user experience and improve business results.
Post archives for Wez Maynard
Wez heads up the design team at Vertical Leap. A brand and UX specialist, Wez has spent the last decade travelling the world working with iconic brands in event and digital marketing activation projects. Wez now lives on the Isle of Wight and commutes by boat to Vertical Leap HQ.
Every few years it becomes obvious your website needs a facelift. Design trends and user expectations change, your on-site metrics start to slip and everything starts to feel a little dated. Sooner or later, your conversion rates and other key business KPIs drop, which says something needs updating pretty quickly. It’s time for a website […]
Performance UX is not a term you hear marketers talking about. Optimising for better performance is understood, but performance UX doesn’t get attention.
Poor user experiences are letting travel consumers down but you don’t need to fall into this trap. Today we’ve got five ways you can use Google Analytics to pinpoint UX issues and put them right.
UX design has deep routes into everything you do in online branding. We will be answering what UX is all about and why it is important to every business.
It’s funny how some marketing strategies stand the test of time. Despite breaking almost every user experience (UX) best practice, pop-ups remain one of the most popular methods of generating leads from online traffic. It’s a tug-of-war between design principles and marketing results. Many brands find pop-ups still convert large volumes of traffic – but […]
Some web design trends catch on because they solve genuine problems and improve user experience. Sadly, that doesn’t speak for every trend we see in the industry. Many become popular for reasons we can’t quite explain, despite causing more problems than they solve.
Every day a website isn’t accessible it presents short term financial loss (for the business), as well as longer term trust issues (for the users). So here’s how to stop that happening.
For this post, I’ll be focusing on button CTAs. Humans like the familiar – buttons fit this bill extremely well, both in the physical and digital space.
Email marketing continues to be an excellent marketing channel when it comes to return on investment (ROI). In actual fact, email marketing generates the highest ROI of any marketing channel. It’s a big deal, the numbers don’t lie. However, for some companies the reality is different. They find their users aren’t engaged and campaigns aren’t […]
As head of design, it’s also my privilege to give you a little insight into part of our process – namely, why our design team approaches each and every new project armed with data.