Wez Maynard

Wez Maynard

Wez heads up the design team at Vertical Leap. A brand and UX specialist, Wez has spent the last decade travelling the world working with iconic brands in event and digital marketing activation projects. Wez now lives on the Isle of Wight and commutes by boat to Vertical Leap HQ.

Supercharge your marketing channels with performance UX

Design

Supercharge your marketing channels with performance UX

In this article, we look at how you can make the most of traffic from all marketing channels by using performance user experience, or performance UX.

by • posted May 15th 2018

Why your website needs a top-notch user experience

Design

Are you taking UX design seriously enough?

Back in the old days of web design, we would design a site, put the necessary code together and then upload it to the internet. Job done. It was very much a start and finish process, only requiring some maintenance work and the occasional redesign every few years or so. This approach doesn’t cut it anymore and you only need to...

by • posted March 12th 2018

Website redesigns: It might be time for a different approach

Design

Website redesigns: It might be time for a different approach

Every few years it becomes obvious your website needs a facelift. Design trends and user expectations change, your on-site metrics start to slip and everything starts to feel a little dated. Sooner or later, your conversion rates and other key business KPIs drop, which says something needs updating pretty quickly. It’s time for a website redesign. Or is it? When the time...

by • posted November 21st 2017

What is performance UX and why should I care?

Design

What is performance UX and why should I care? 

Performance UX isn’t a term you often hear marketers talking about. While the topic of UX design is never far away and the notion of optimising for better performance is well-understood, performance UX as a marketing practice doesn’t get the attention it probably should. To help change this, we’re going to be running a few articles on the topic of performance...

by • posted November 9th 2017

Travel UX issues

Design

5 ways to improve travel UX with Google Analytics

Many travel brands have a poor reputation when it comes to user experience (UX). We’ve all come across those annoying forms, endless checkout processes and questionable mobile experiences while trying to sort out a holiday. And we’ve all given up on brands before making the purchase as a result. In fact, the SalesCycle Q4 2016 Remarketing Report puts booking abandonment rates at...

by • posted July 10th 2017

Evolution and revolution

Vertical Leap is now the first of a new type of digital agency - a cross between a traditional search/digital agency and a software service; one that combines specialist experts with a technology platform.

Learn what this means for you »