Wez Maynard

Wez Maynard

Wez heads up the design team at Vertical Leap. A brand and UX specialist, Wez has spent the last decade travelling the world working with iconic brands in event and digital marketing activation projects. Wez now lives on the Isle of Wight and commutes by boat to Vertical Leap HQ.

peacock-feathers-popup

Design

The pros and cons of using pop-ups on your website

It’s funny how some marketing strategies stand the test of time. Despite breaking almost every user experience (UX) best practice, pop-ups remain one of the most popular methods of generating leads from online traffic. It’s a tug-of-war between design principles and marketing results. Many brands find pop-ups still convert large volumes of traffic – but at what expense? To answer that...

by • posted September 20th 2016

design-header1

Design

5 web design trends you should probably ignore

Some web design trends catch on because they solve genuine problems and improve user experience. Sadly, that doesn’t speak for every trend we see in the industry. Many become popular for reasons we can’t quite explain, despite causing more problems than they solve. The problem is, design trends can be hard to stop once they catch on and even the worst...

by • posted July 14th 2016

Lethargic man lying on a sofa

Design

Hackers don’t kill websites, lethargy does

The World Wide Web is near the dawn of a new age in its existence. An age where The Internet of Things (IoT) will bring unlimited connectivity into our lives. Unfortunately, what this new age seems to also promise is an era where our kitchen appliances can share personal information across the internet with malicious intent. Now, while I can’t help...

by • posted September 4th 2015

Pineapple in a field. Because, why not?

Design

5 steps to better CTA (call to action) design

At the most basic level, your website exists to make somebody do something; whether that’s getting users to fill in a form, download a PDF or buy something shiny. When this happens, it’s called a conversion. The more conversions your website gets – the more successful it is. So how can you increase conversions? A lot of time effort and money has...

by • posted August 21st 2015

mobile_email

Design

Why you should optimise your email campaigns for mobile

Email marketing continues to be an excellent marketing channel when it comes to return on investment (ROI). In actual fact, email marketing generates the highest ROI of any marketing channel. It’s a big deal, the numbers don’t lie. However, for some companies the reality is different. They find their users aren’t engaged and campaigns aren’t getting the opens and click throughs...

by • posted July 10th 2015

Evolution and revolution

Vertical Leap is now the first of a new type of digital agency - a cross between a traditional search/digital agency and a software service; one that combines specialist experts with a technology platform.

Learn what this means for you »