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Latest SEO news including research that shows where Europeans click after they've carried out a search on Google, and the latest spam update. Read below to get all the insights!
A new study published by a well-known SEO called Rand Fishkin, CEO of SparkToro, has found that a majority of searches performed by users result in no clicks. In the US this was 58.5% and in the EU 59.7%.
The findings for the EU discovered that of the 59.7%, 37.4% led to nothing and the browsing session ended (the user probably found their answer in the search results so there was no need to go further). 22.3% of that 59.7% performed another search. For the 40.3% that did click, 1.4% of them were to a paid ad, 24% of them went to another Google product (Maps, YouTube, News etc.) and 74.6% went to organic results.
That means for every 1,000 searches, 374 clicks go to the organic listings.
Source
As we found out in Google’s DOJ trial last year, Google uses clicks to determine positions in search results, in a big way. Clicks drive client revenue from the organic channel, hence the importance of this. This has numerous implications in several directions, and it hugely depends on the industry, search intent and many other things. We’ll be using this to adapt our approach and tactics over time.
The June 2024 spam update finished rolling out after taking 7 days to do so on 27th June. This was a broad update targeting spam tactics generally. Google’s systems are constantly operating on spam detection. However, they do more notable changes to how they work, and these are referred to as ‘spam updates’. This was one of them.
If you see changes in your traffic patterns from Google, it could be influenced by this update. If things decrease, it could mean a negative impact. You may also see increases because the competition was negatively impacted.
The team have started reporting that this has improved as of today, however, since the beginning of the month we have been seeing delays in Google Search Console data coming through. Some customers are still experiencing this problem so just something to be aware of.
If you need help with anything covered in this round-up, drop us an email to [email protected] or submit your details here and we’ll be in touch.
Dave is head of SEO at Vertical Leap. He joined in 2010 as an SEO specialist and prior to that worked with international companies delivering successful search marketing campaigns. Dave works with many of our largest customers spanning many household names and global brands such as P&O Cruises and Harvester. Outside of work, Dave previously spent many years providing charity work as a Sergeant under the Royal Air Force Reserves in the Air Cadets sharing his passion for aviation with young minds. He can often be found in the skies above the south coast enjoying his private pilot licence.
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