Dave Colgate
Dave joined Vertical Leap in 2010 with a strong SEO and web development background, having worked on content management systems and eCommerce websites. With a creative flare, Dave combines his knowledge of design, usability and SEO with advanced technical skills for a broader view of search engine optimisation.
PPC
Search marketing news and what it means for marketers – Jan 17
Welcome to our search marketing news round up to kick-start January 2017. We look at the marketing trends and updates that we can expect in 2017.
SEO
Google merges AMP into organic results – is it time to get on board?
Accelerated Mobile Pages (AMP) first rolled out six months ago and Google made it clear more changes would be coming. Initially, AMP results only displayed in the ‘Top stories’ section of mobile searches and within the Google News app. However, this is about to change as Google says AMP will display in the main stack of organic results. So how will...
SEO
SEO tactics for discontinued products
What do you do with your ecommerce site product pages when they’re no longer available? Do you do anything at all? In this article, I will explain SEO best practice for taking care of them. Making sure you deal with your discontinued products is important for several reasons: The technical integrity of the site, to ensure there are no broken links, dead...
SEO
SEO tactics for product pages
Optimising an eCommerce site is often a huge task. In this article, I have some practical tips and advice on how to enhance your product pages. As I mentioned in my previous post, SEO tactics for eCommerce category pages, optimising an eCommerce site can be a daunting undertaking. This is especially true if you command hundreds or even thousands of product pages. Getting it right,...
SEO
TensorFlow – the Google machine learning technology
Google’s recent innovation opens up machine learning to everyone, but what are the benefits of this and how does it affect search? On Monday November 9, Google announced that it was developing smarter machine learning with TensorFlow. In its usual excited-five-year-old kinda way, the Californian firm explained how this technology was changing the face of search, both inside and outside of its own ubiquitous...
Evolution and revolution
Vertical Leap is now the first of a new type of digital agency - a cross between a traditional search/digital agency and a software service; one that combines specialist experts with a technology platform.