Post archives for Dave Colgate

Effective retail SEO strategies to help marketers optimise across complex consumer journeys and convert as much traffic into paying customers as possible.

Key search marketing trends to have on your radar for 2020, including BERT, Google’s EAT guidelines, voice search, technical SEO and programmatic SEO.

What do you do with your eCommerce site product pages when they’re no longer available? In this article, we explain SEO best practice for taking care of them.

The Google BERT update in October 2019 is designed to better understand what people type into the search bar. Here’s what marketers need to know about it.

There are several reasons why you might be seeing (not set) in Google Analytics – here are some examples and what you should do about them.

Data science is key to helping retail marketers get the edge through personalised pricing, data-driven attribution, intelligent up-sells and customer lifetime value modelling.

Welcome to our search marketing news round up to kick-start January 2017. We look at the marketing trends and updates that we can expect in 2017.

Accelerated Mobile Pages (AMP) first rolled out six months ago and Google made it clear more changes would be coming.
However, this is about to change as Google says AMP will display in the main stack of organic results. So how will this affect your mobile rankings and is it time to sign up to the AMP project?

Optimising an eCommerce site is often a huge task. In this article, I have some practical tips and advice on how to enhance your eCommerce product pages.

Google has made TensorFlow public and turned it open-source. But what does this mean to SEO and the future of search marketing?

Getting the SEO right across an eCommerce platform is a monster task, regardless of whether you have 50 or 50,000 pages. In this article, I’ll cover some of the tactics that you can apply to your category pages.

Applying SEO practice to eCommerce websites can be horrendously confusing and time consuming, so if you own an eCommerce website, then this checklist is for you.

At the eCommerce Expo this year I’m doing a talk called “Google Analytics – much more than a reporting tool” to provide some takeaway actions that professionals in eCommerce can put into practice straight away.

Harvard Business Review (HBR) predicted in 2005 that there would be a fundamental shift in marketing operations. It stated that up until 2005 the domain of marketing was principally a creative one – or what it referred to as ‘right brain’ marketing. The experts predicted that the proliferation of technology would result in the need […]

From Google updates and changes in best practice, to tools that help us do our jobs, hardly a week went by without something of note happening this year. For those reasons, we at Vertical Leap are expecting more of the same for 2015.