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Google algorithm targets hacked site spam

Categories: Martech

The web is full of websites that contain spam text, placed there by hackers. Now, Google has created algorithmic solutions to clamp down on it all.

Wez Maynard recently wrote about this subject in his blog post Hackers don’t kill websites, lethargy does.  He wrote, “Google admits it blacklists 10,000 sites a day for malware and over 20,000 sites every month for phishing. Everyday a website isn’t accessible it presents short term financial loss (for the business), as well as longer term trust issues (for the users).”

Google results showing hacked sites removed

Google says results will show less sites as hacked pages are removed from the index.

In its announcement on the Google Webmaster Tools blog, the company said, “A huge amount of legitimate sites are hacked by spammers and used to engage in abusive behavior, such as malware download, promotion of traffic to low quality sites, porn, and marketing of counterfeit goods or illegal pharmaceutical drugs, etc.

“The algorithmic changes will eventually impact roughly 5% of queries, depending on the language. As we roll out the new algorithms, users might notice that for certain queries, only the most relevant results are shown, reducing the number of results shown.”

Google advice on hacked pages

Google’s Webmasters section explains the problem with hacked sites.

Website malware warnings

If your site has been hacked, it may show up like this in the results, or be removed altogether by the algorithm.

Example of a hacked site in Google results

Helpfully, Google has also made a video, with advice from Maile Ohye.

Steve is Services Director for Vertical Leap. He started professional life as a magazine journalist, working on music magazines and women’s titles before becoming a web editor in 1997, then joining MSN to work purely in online publishing. Since 1999 he has worked for and consulted to a broad range of businesses about their digital marketing.

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