Steve Masters
Steve is Services Director for Vertical Leap. He started professional life as a magazine journalist, working on music magazines and women's titles before becoming a web editor in 1997, then joining MSN to work purely in online publishing. Since 1999 he has worked for and consulted to a broad range of businesses about their digital marketing.
SEO
8 Google Trends tips anyone can use
The guys at Google are probably lucky enough to have all kinds of trend data at their fingertips. For the rest of us, Google Trends is limited. While Google Trends does offer some insights into demand for current affairs topics, without you asking, you don’t get all the answers. If, for example, you know that GDPR is trending, you can’t use Google Trends...
Social Media
What do Facebook Reactions have to do with marketing?
We take a look at the adoption and development of Facebook Reactions buttons - a year after they were introduced as an addition to the Like button.
Content Marketing
Have you written your New Year New You story yet?
No content marketing calendar is complete without the obligatory annual 'New Year New You' story. And you thought you were being original...
Social Media
Social media fails and wins – 10 lessons for us all
These social media fails and great examples of social media marketing act as lessons to us all about what to do and what not to do on social media.
Content Marketing
Live video and the law – what you need to know
The popularity of live video on social media raises legal questions about copyright and privacy – laws that struggle to keep up with the pace of technological change. Periscope and Meerkat led the march towards live video for all, with competing launches in 2015. The apps quickly captured a mass market – allowing users to stream live videos of whatever they...
Evolution and revolution
Vertical Leap is now the first of a new type of digital agency - a cross between a traditional search/digital agency and a software service; one that combines specialist experts with a technology platform.