Whether you plan to develop a chatbot to facilitate the sales process, assist with customer support chores or provide important product updates, you will need to pay special attention to your content strategy. Content design for conversational UIs abides by slightly different ‘rules’ than you may be used to.
Post archives for Steve Masters
Steve is Services Director for Vertical Leap. He started professional life as a magazine journalist, working on music magazines and women’s titles before becoming a web editor in 1997, then joining MSN to work purely in online publishing. Since 1999 he has worked for and consulted to a broad range of businesses about their digital marketing.
Take a look at some of the brands capitalising on the World Cup excitement. You don’t need to be an official FIFA sponsor to get in on the footballing action.
Google is en route to accommodating more voice queries. While the index remains mobile-first for now, the search giant is actively transitioning towards favouring the new kind of search experience – the Spoken Search Paradigm.
Being compliant with GDPR is easy. Here is a three-step process for compliance. If you think it is all about email marketing consent, think again.
The average click through rate for page one of Google is just under 9%, according to our extensive data analysis. Compare this with 1.4% on page two of the results and 0.47% on page three. Vertical Leap analysed the impressions and clicks of millions of search queries across almost 200 websites to compile stats for […]
Ask anyone what Google is and the most likely answer will be that it’s a search engine, which is pretty hard to argue with. The tech giant’s most important platform is called Google Search, where people type in queries and get search results in return. Pretty conclusive stuff. Except the nature of search is drastically […]
Search engine optimisation is becoming more difficult to define every year. We look at the 5 pillars needed to form a successful SEO campaign.
The guys at Google are probably lucky enough to have all kinds of trend data at their fingertips. For the rest of us, Google Trends is limited. While Google Trends does offer some insights into demand for current affairs topics, without you asking, you don’t get all the answers. If, for example, you know that GDPR […]
We take a look at the adoption and development of Facebook Reactions buttons – a year after they were introduced as an addition to the Like button.
No content marketing calendar is complete without the obligatory annual ‘New Year New You’ story. And you thought you were being original…
These social media fails and great examples of social media marketing act as lessons to us all about what to do and what not to do on social media.
Live streaming video raises legal issues in terms of copyright and privacy. Is live streaming legal? Do you need permission? We examine the UK law.
How often have you been on a web page, presented with a couple of options, wondering what happens after you choose each option? This article explores user expectation.
Pinterest is getting bigger and is a great place for your business. Find out how to make the most of it and attract new customers from that social platform.
When you compare offline and online business fundamentals, you can see that SEO is essential, not just a nice sideline.
You really would like to do more with your website but you don’t have time.Here’s 60 minutes of activity that will make your site perform better.
Cast a critical and impartial eye over your website, evaluate its likely effectiveness, & ask yourself whether it meets the 3 critical criteria that count!
Content marketing is all about achieving reach. You are creating content in order to reach more people. Here are 9 SEO tips to help writers achieve that.
How do you write blog posts when you are too busy? Maybe you have the idea but you just don’t have time. Here’s an efficient process to get your words published.
If you find the whole concept of website management and search engine optimisation (SEO) confusing, take a look at your local supermarket and how they organise all their products. For ‘products’ here, think ‘content’.