Being compliant with GDPR is easy. Here is a three-step process for compliance. If you think it is all about email marketing consent, think again.
Now you can forecast your traffic from organic search results, because we have recorded the average click-through rate at different positions in search results using 9.7 million distinctive queries.
Ask anyone what Google is and the most likely answer will be that it’s a search engine, which is pretty hard to argue with. The tech giant’s most important platform is called Google Search, where people type in queries and get search results in return. Pretty conclusive stuff. Except the nature of search is drastically changing, as Google further integrates machine learning...
Search engine optimisation becomes more difficult to define every year. As SEO crosses borders with content marketing, web development and various other parts of your marketing strategy, it’s hard to draw the lines between them at times. So we thought it might be a good idea to clarify the state of search optimisation in 2017. There are five key ingredients to...
The guys at Google are probably lucky enough to have all kinds of trend data at their fingertips. For the rest of us, Google Trends is limited. While Google Trends does offer some insights into demand for current affairs topics, without you asking, you don’t get all the answers. If, for example, you know that GDPR is trending, you can’t use Google Trends...
Evolution and revolution
Vertical Leap is now the first of a new type of digital agency - a cross between a traditional search/digital agency and a software service; one that combines specialist experts with a technology platform.