Steve Masters

Steve Masters

Steve is Services Director for Vertical Leap. He started professional life as a magazine journalist, working on music magazines and women's titles before becoming a web editor in 1997, then joining MSN to work purely in online publishing. Since 1999 he has worked for and consulted to a broad range of businesses about their digital marketing.

Yoga - new year new you

Content Marketing

Have you written your New Year New You story yet?

No content marketing calendar is complete without the obligatory annual 'New Year New You' story. And you thought you were being original...

by • posted December 22nd 2016

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Social Media

Social media fails and wins – 10 lessons for us all

These social media fails and great examples of social media marketing act as lessons to us all about what to do and what not to do on social media.

by • posted December 1st 2016

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Content Marketing

Live video and the law – what you need to know

The popularity of live video on social media raises legal questions about copyright and privacy – laws that struggle to keep up with the pace of technological change. Periscope and Meerkat led the march towards live video for all, with competing launches in 2015. The apps quickly captured a mass market – allowing users to stream live videos of whatever they...

by • posted August 23rd 2016

Mystery gift

Design

What happens when I click this button?

User experience (UX) is not only about layout, it is also about messaging. Intuitive design relies on an understanding of presentation and on user expectation. How often have you been on a web page, presented with a couple of options, wondering what happens after you choose each option? Sometimes it’s like Neo in The Matrix torn between the red and blue pill....

by • posted June 8th 2016

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SEO

10 Pinterest ideas with SEO benefits

Pinterest is getting bigger and is a great place for your business. Find out how to make the most of it and attract new customers from that social platform.

by • posted June 3rd 2016

Evolution and revolution

Vertical Leap is now the first of a new type of digital agency - a cross between a traditional search/digital agency and a software service; one that combines specialist experts with a technology platform.

Learn what this means for you »