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Post archives for Steve Masters

Steve is Services Director for Vertical Leap. He started professional life as a magazine journalist, working on music magazines and women’s titles before becoming a web editor in 1997, then joining MSN to work purely in online publishing. Since 1999 he has worked for and consulted to a broad range of businesses about their digital marketing.

How to create content for conversational UIs

Whether you plan to develop a chatbot to facilitate the sales process, assist with customer support chores or provide important product updates, you will need to pay special attention to your content strategy. Content design for conversational UIs abides by slightly different ‘rules’ than you may be used to.

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8 Google Trends Tips Anyone Can Use

8 Google Trends tips anyone can use

The guys at Google are probably lucky enough to have all kinds of trend data at their fingertips. For the rest of us, Google Trends is limited. While Google Trends does offer some insights into demand for current affairs topics, without you asking, you don’t get all the answers. If, for example, you know that GDPR […]

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