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Conversational UI

Conversational UI is one of the latest buzzwords in marketing. In this section we give advice and tips on all aspects of chatbots from our specialists. These articles look at all aspects of chatbot creation with a marketing focus.

How to create content for conversational UIs

Whether you plan to develop a chatbot to facilitate the sales process, assist with customer support chores or provide important product updates, you will need to pay special attention to your content strategy. Content design for conversational UIs abides by slightly different ‘rules’ than you may be used to.

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Marketer's guide to chatbots

The marketer’s guide to chatbots

After a year of constant hype, chatbots had a difficult 2017 with many brands failing to make the most of the technology. Whilst we saw some excellent examples of companies getting it right, others struggled to hit the mark. We’ve published a number of blogs and guides about chatbots and in this extended guide we bring […]

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What makes a great travel chatbot?

What makes a great travel chatbot?

For most of last year, 2017 was hyped as the year of the chatbot. Having said that, the offering of bots so far has been hit and miss. It’s fair to say the chatbot learning curve is still on for many brands – and it seems to be the same mistakes cropping up with the […]

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Chatbots Poised to Take eLearning and Education to a New Level

Chatbots poised to take eLearning to a new level

Education technology – aka EdTech – is on the verge of changing how students learn, both inside and outside the classroom. The chatbot revolution promises a new kind of learning experience for students and we’re already starting to see its early impact. From eLearning bots to virtual classroom assistants, we’re seeing a new potential for […]

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Shorten your path to purchase with a chatbot

Chatbot technology is still in its infancy but it’s already starting to reshape the nature of retail marketing. One of its biggest impacts so far has been speeding up the buying process – the number of stages between users first landing on your website and completing a purchase. Suddenly, the idea of searching through a […]

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What are chatbots and why do you need one?

Chatbots: of course you’ve heard of them because that’s all people seem to be talking about in the marketing industry right now. However, unlike some trending marketing topics, this is one worth getting excited about. Chatbots are changing the way people interact with the web. We’re not just talking about a new web design trend […]

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