Whether you plan to develop a chatbot to facilitate the sales process, assist with customer support chores or provide important product updates, you will need to pay special attention to your content strategy. Content design for conversational UIs abides by slightly different ‘rules’ than you may be used to.
Conversational UI is one of the latest buzzwords in marketing. In this section we give advice and tips on all aspects of chatbots from our specialists. These articles look at all aspects of chatbot creation with a marketing focus.
Google is en route to accommodating more voice queries. While the index remains mobile-first for now, the search giant is actively transitioning towards favouring the new kind of search experience – the Spoken Search Paradigm.
After a year of constant hype, chatbots had a difficult 2017 with many brands failing to make the most of the technology. Whilst we saw some excellent examples of companies getting it right, others struggled to hit the mark. We’ve published a number of blogs and guides about chatbots and in this extended guide we bring […]
The chatbot revolution hit a stumbling block this year after constant hype throughout 2016. By March this year Marketing Land complained that chatbots have struggled to live up to the hype – a stark contrast to the optimistic headlines going around just months earlier. The Ringer went as far to announce that the chatbot revolution […]
For most of last year, 2017 was hyped as the year of the chatbot. Having said that, the offering of bots so far has been hit and miss. It’s fair to say the chatbot learning curve is still on for many brands – and it seems to be the same mistakes cropping up with the […]
The first wave of chatbots gave us a glimpse of what the technology can do, but there was one thing consistently holding them back – conversational UI design. The travel industry has seen a lot of chatbots come and go over the last year with a number of tough lessons learnt along the way. As […]
Earlier this month, Kik CEO Ted Livingston said payments are all that’s needed for chatbots to live up to last year’s hype. He says the technology is in “a holding pattern until we get mobile payments,” but insists he’s seen enough “magic” to know it’s only a matter of time until bots become the next […]
The latest interface connecting us with the online world is one we don’t necessarily see or touch. Devices like Google Home and Amazon Echo are the first of many to bring conversational UI into our living rooms and the likes of Facebook, Apple and Microsoft will soon follow suit.
Education technology – aka EdTech – is on the verge of changing how students learn, both inside and outside the classroom. The chatbot revolution promises a new kind of learning experience for students and we’re already starting to see its early impact. From eLearning bots to virtual classroom assistants, we’re seeing a new potential for […]
Travel is one of those industries enjoying the best of chatbots right now. From booking flights to general travel advice and innovative customer service, chatbots are changing the consumer travel experience – and they’ve only just got started. So while we’re excited to see what the bots can come up with over the rest of […]
Chatbots are making a big impact on the marketing industry, we look at the way they are changing the way that users buy products both online and offline.
Chatbot technology is still in its infancy but it’s already starting to reshape the nature of retail marketing. One of its biggest impacts so far has been speeding up the buying process – the number of stages between users first landing on your website and completing a purchase. Suddenly, the idea of searching through a […]
Chatbots: of course you’ve heard of them because that’s all people seem to be talking about in the marketing industry right now. However, unlike some trending marketing topics, this is one worth getting excited about. Chatbots are changing the way people interact with the web. We’re not just talking about a new web design trend […]