Martech

In people’s personal and professional lives there is a genuine human need to believe that current situations are progressing closer to ‘return to normal’ state.

After a year of constant hype, chatbots had a difficult 2017 with many brands failing to make the most of the technology. Whilst we saw some excellent examples of companies getting it right, others struggled to hit the mark.

It’s no longer a question of whether machine learning is ready for marketing, it’s a question of whether marketers are ready to make the most of it. Yet, many practitioners still have mixed feeling about this much-hyped technology. Is machine learning still incubating or is it already in work places? In this post, we outline what is already being […]

This field of computer science has developed new methods to “teach” the machines. Instead of programming the instructions, you can teach an algorithm to learn directly from experience or from examples presented in the form of data.

The challenge for marketers today is in overcoming the mysticism that surrounds machine learning and AI, to understand what it might mean to them.

Last year, we got a taste of what to expect from the future of conversational UI, but 2018 is the year things will really take off. With Apple and Facebook poised to release their own voice-powered smart speakers in the coming weeks and months, this will be one of the biggest marketing trends of 2018.

Machine learning SEO is already changing the way we optimise for search engines. Now is the time to implement it into your workflow.

Ask anyone what Google is and the most likely answer will be that it’s a search engine, which is pretty hard to argue with. The tech giant’s most important platform is called Google Search, where people type in queries and get search results in return. Pretty conclusive stuff. Except the nature of search is drastically […]

In the case of AI travel tools, the impact of artificial intelligence is more obvious – and it’s already changing the way people search and book their travels online. That is, assuming users need to actually search or book at all.

The machine learning revolution has begun and here are five ways machine learning will transform your marketing workflow.

What should you do when you are an online flower retailer, but aren’t sure where to spend your marketing budget? How machine learning gave the answer.

Marketing automation is getting more attention. Head of SEO at Vertical Leap Lee Wilson gives his insight into what it can do for search marketing.

Before you know it, you’re suffering from data overload and decision fatigue – a far cry from the “informed decisions” you were originally promised.

Machine learning is set to be much bigger than Google. Making the most of machine learning will be one of the important marketing skills you can have.

Big data is getting bigger every year, we interview Vertical Leap’s Henry Carless on his role as data scientist in the Vertical Leap PPC department.

During the next few years, marketing is going to experience severe disruption that will result in greater market share for larger companies, leaving SMBs to fight for a decreasing share of highly niche verticals.

Voice search has been with us for more than half a decade now, but most of us are still used to typing out our chosen keywords. However, the stats suggest people are finally warming to voice technology – and just in time, too.

In the age of information and connectivity, it is important to use data to monitor users online behaviour and send highly targeted marketing messages.

Marketing automation won’t take jobs, it’ll make them more interesting and creative. It will liberate professionals from boring and repetitive tasks.

Google has made TensorFlow public and turned it open-source. But what does this mean to SEO and the future of search marketing?