After a year of constant hype, chatbots had a difficult 2017 with many brands failing to make the most of the technology. Whilst we saw some excellent examples of companies getting it right, others struggled to hit the mark. We’ve published a number of blogs and guides about chatbots and in this extended guide we bring […]
Whether you’re interested in finding out about marketing automation or big data you’ll find a range of articles from our specialists here.
It’s no longer a question of whether machine learning is ready for marketing, it’s a question of whether marketers are ready to make the most of it. Yet, many practitioners still have mixed feeling about this much-hyped technology. Is machine learning still incubating or is it already in work places? In this post, we outline what is already being […]
As consumer behaviours change, we need to find new ways to influence their purchase decisions. Leveraging big data is one way to do that. But what happens when the data is too big to handle? Call machine learning to the rescue. This field of computer science has developed new methods to “teach” the machines. Instead of […]
The challenge for marketers today is in overcoming the mysticism that surrounds machine learning and AI, to understand what it might mean to them.
Last year, we got a taste of what to expect from the future of conversational UI, but 2018 is the year things will really take off. With Apple and Facebook poised to release their own voice-powered smart speakers in the coming weeks and months, this will be one of the biggest marketing trends of 2018.
Machine learning SEO is already changing the way we optimise for search engines. Now is the time to implement it into your workflow.
Ask anyone what Google is and the most likely answer will be that it’s a search engine, which is pretty hard to argue with. The tech giant’s most important platform is called Google Search, where people type in queries and get search results in return. Pretty conclusive stuff. Except the nature of search is drastically […]
In the case of AI travel tools, the impact of artificial intelligence is more obvious – and it’s already changing the way people search and book their travels online. That is, assuming users need to actually search or book at all.
The machine learning revolution has begun and here are five ways machine learning will transform your marketing workflow.
What should you do when you are an online flower retailer, but aren’t sure where to spend your marketing budget? How machine learning gave the answer.
Marketing automation is getting more attention. Head of SEO at Vertical Leap Lee Wilson gives his insights, into what it can do for search marketing.
For years, you’ve heard the key names in marketing talk about big data, testing and conversion optimisation – all in the name of making informed decisions. Then you have the tales of small tests having major impacts on conversion rates, which make it hard to resist testing every detail on your most important pages. While […]
Machine learning is set to be much bigger than Google. Making the most of machine learning will be one of the important marketing skills you can have.
Big data is getting bigger every year, we interview Vertical Leap’s Henry Carless on his role as data scientist in the Vertical Leap PPC department.
During the next few years, marketing is going to experience severe disruption that will result in greater market share for larger companies, leaving SMBs to fight for a decreasing share of highly niche verticals. This disruption will force all businesses to drastically rethink how they approach marketing, but the effect won’t be limited to in-house […]
Voice search has been with us for more than half a decade now, but most of us are still used to typing out our chosen keywords. However, the stats suggest people are finally warming to voice technology – and just in time, too.
In the age of information and connectivity, it is important to use data to monitor users online behaviour and send highly targeted marketing messages.
Marketing automation won’t take jobs, it’ll make them more interesting and creative. It will liberate professionals from boring and repetitive tasks.
Google has made TensorFlow public and turned it open-source. But what does this mean to SEO and the future of search marketing?
Machines have taken over some of the most important ranking factors at Google. They (the robots) have been in place for some time and guess what? They are doing a pretty great job of it. In this post, I cover what this means to your businesses search performance and why this change is one to […]