Every website relies on content to bridge the gap between companies and their audience, however, not all content is created equally, or fulfills the potential it had when it was first ideated.
In this tutorial our Head of Services, Lee Wilson, covers the practical tips and advice for finding out how your content is performing and fixing any content areas that can work harder for your business. The main tools he will use to demonstrate this are Google Analytics, SEMRush and Ahrefs.
This is a great 20 minute exercise you can run on any of your website pages that are no longer bringing in the levels of traffic they once did.
Watch the tutorial here
Need help with under-performing content?
Contact us today on 02392 830281 or info@vertical-leap.uk and have a chat with one of our SEO specialists.
Michelle joined Vertical Leap's Portsmouth office in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include dogs, yoga, walking, the beach, mountains and nice food.
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