We explain exactly what’s changing with the phasing out of Google’s broad match modifiers and what this means for your advertising strategy.
Post archives for James Faulkner
James is Head of PPC at Vertical Leap.
Advanced PPC strategies manufacturing and engineering companies can use to capture high-quality traffic and convert them into customers.
We look at what eBay Ads brings to the retail game, how much it costs and why advertisers might want to spare some ad budget for this new platform.
Some ‘not so obvious’ advanced test and learn ideas to help you optimise your PPC campaigns and maximise your return on ad spend.
Google Ads is the most in-demand advertising platform in the world. We take a closer look at how much it costs across different industries and how it compares to other platforms.
The pros and cons of LinkedIn advertising, how much it costs, what ad formats are available and how to set up your first campaign. LinkedIn is the definitive B2B social network, connecting you with 675+ million professionals around the world. While certain other networks like Facebook and Twitter are highly-capable B2B advertising platforms, LinkedIn is the […]
Google have announced plans to rollout free listings into Google Shopping. This is a significant update – presenting a huge opportunity to list products on the platform for free.
A guide to seller ratings in Google Ads including how they appear, what the minimum requirements are and what to do if yours aren’t showing.
A Google Shopping guide explaining the difference between Google Seller Ratings and Google Product Ratings, and how to get them to appear in your listings.
Before you advertise on Facebook you will naturally want to know how much it’s going to cost. In this very short blog, we look at the average cost per click and the various factors that can affect the price you pay to advertise on Facebook.
Three steps you can take to better align your SEO and PPC into one integrated multi-channel strategy to maximise your overall return on investment.
A look at the new Google Shopping Experience that has rolled out in the US, highlighting some great features to help Google compete against Amazon.
With Facebook search ads currently being tested, we take a look at how they work and what impact they might have on your PPC strategy.
In this guide, we explain how to advertise on YouTube, why you should consider the network in your marketing strategy and what you can do with its ad formats.
Travel might not be the first industry that comes to mind when people think about Christmas, but retail marketers aren’t the only ones busy at this time of year. The big moment comes when Brits return to work and the Christmas comedown really kicks in.
As you may have noticed over the past few weeks, Google has been testing a ‘More results’ button for mobile searches – and it was officially rolled out on April 12. Google announced the roll out on its @searchliason Twitter account with a brief description of what’s changing. The marketing community is already asking what […]
Google is rolling out a new feature in AdWords that offers bidding suggestions, based on where you want your ads to position.
Bing is continuing to make great strides into the search market with an ever-growing application of technology across many search platforms. Bing is powering more search technology than ever before offering an exciting opportunity to many advertisers. Bing has a wonderful habit of rolling out features with crucial differences to the AdWords equivalent – and […]
Google is closing its Trusted Stores programme in favour of a new system called Google Customer Reviews, which has a lot in common with its predecessor. However, there are a number of key differences and some questions worth asking about Google’s long-term plans with the programme. So here’s the low-down on what we know so […]
Google is testing a new ad program called Ads Added by AdWords – a system that could see the search giant creating ads on the behalf of advertisers. More specifically, it would involve Google creating ad variations based on existing ads if the pilot program proves successful. The idea is to improve the overall performance of […]