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Post archives for James Faulkner

James is Head of PPC at Vertical Leap.

AdWords: Google offers new bidding suggestions for keywords

Google is rolling out a new feature in AdWords that offers bidding suggestions, based on where you want your ads to position. We’re yet to get any official word from Google on the new interface but we’ve noticed it crop up in various accounts, suggesting this is a gradual rollout. Just to be clear, this […]

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Cool Bing Ads features

3 Bing Ads features that are pretty cool

Bing is continuing to make great strides into the search market with an ever-growing application of technology across many search platforms. Bing is powering more search technology than ever before offering an exciting opportunity to many advertisers. Bing has a wonderful habit of rolling out features with crucial differences to the AdWords equivalent – and […]

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Google star ratings

Google replaces Trusted Stores with Google Customer Reviews

Google is closing its Trusted Stores programme in favour of a new system called Google Customer Reviews, which has a lot in common with its predecessor. However, there are a number of key differences and some questions worth asking about Google’s long-term plans with the programme. So here’s the low-down on what we know so […]

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Google wants to create text ads for you and boost traffic

Google is testing a new ad program called Ads Added by AdWords – a system that could see the search giant creating ads on the behalf of advertisers. More specifically, it would involve Google creating ad variations based on existing ads if the pilot program proves successful. The idea is to improve the overall performance of […]

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Tech sphere

3 things to know about expanded text ads

As of January 31st, you are no longer able to create or edit ‘standard’ text ads. Instead, you have to use the expanded text ad (ETA) format and gradually migrate your ads over to them – if you haven’t done so already. Google gave us a good six months to test out ETAs and while there […]

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4 reasons you should advertise on YouTube

When you think of PPC, the first two names that come to mind will be AdWords and Facebook. Those are the headline acts in paid advertising and the likes of Twitter and LinkedIn never quite get the same kind of attention. There’s another channel that deserves more recognition in the PPC arena, though. YouTube advertising […]

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