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Post archives for James Faulkner

James is Head of PPC at Vertical Leap.

The ultimate guide to LinkedIn advertising

The pros and cons of LinkedIn advertising, how much it costs, what ad formats are available and how to set up your first campaign.  LinkedIn is the definitive B2B social network, connecting you with 675+ million professionals around the world. While certain other networks like Facebook and Twitter are highly-capable B2B advertising platforms, LinkedIn is the […]

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Cool Bing Ads features

3 Bing Ads features that are pretty cool

Bing is continuing to make great strides into the search market with an ever-growing application of technology across many search platforms. Bing is powering more search technology than ever before offering an exciting opportunity to many advertisers. Bing has a wonderful habit of rolling out features with crucial differences to the AdWords equivalent – and […]

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Google star ratings

Google replaces Trusted Stores with Google Customer Reviews

Google is closing its Trusted Stores programme in favour of a new system called Google Customer Reviews, which has a lot in common with its predecessor. However, there are a number of key differences and some questions worth asking about Google’s long-term plans with the programme. So here’s the low-down on what we know so […]

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Google wants to create text ads for you and boost traffic

Google is testing a new ad program called Ads Added by AdWords – a system that could see the search giant creating ads on the behalf of advertisers. More specifically, it would involve Google creating ad variations based on existing ads if the pilot program proves successful. The idea is to improve the overall performance of […]

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Tech sphere

3 things to know about expanded text ads

As of January 31st, you are no longer able to create or edit ‘standard’ text ads. Instead, you have to use the expanded text ad (ETA) format and gradually migrate your ads over to them – if you haven’t done so already. Google gave us a good six months to test out ETAs and while there […]

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4 reasons you should advertise on YouTube

There’s another channel that deserves more recognition in the PPC arena, though. YouTube advertising connects your brand to the content people crave most: video. That’s not all either. In fact, there are four reasons we’re amazed more advertisers don’t have YouTube higher on their list of priorities.

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