Three steps you can take to better align your SEO and PPC into one integrated multi-channel strategy to maximise your overall return on investment.
Post archives for James Faulkner
James is Head of PPC at Vertical Leap.
A look at the new Google Shopping Experience that has rolled out in the US, highlighting some great features to help Google compete against Amazon.
Before you advertise on Facebook you will naturally want to know how much it’s going to cost. In this very short blog, we look at the average cost per click and the various factors that can affect the price you pay to advertise on Facebook.
With Facebook search ads currently being tested, we take a look at how they work and what impact they might have on your PPC strategy.
In this guide, we explain how to advertise on YouTube, why you should consider the network in your marketing strategy and what you can do with its ad formats.
Travel might not be the first industry that comes to mind when people think about Christmas, but retail marketers aren’t the only ones busy at this time of year. The big moment comes when Brits return to work and the Christmas comedown really kicks in.
As you may have noticed over the past few weeks, Google has been testing a ‘More results’ button for mobile searches – and it was officially rolled out on April 12. Google announced the roll out on its @searchliason Twitter account with a brief description of what’s changing. The marketing community is already asking what […]
Google is rolling out a new feature in AdWords that offers bidding suggestions, based on where you want your ads to position.
Bing is continuing to make great strides into the search market with an ever-growing application of technology across many search platforms. Bing is powering more search technology than ever before offering an exciting opportunity to many advertisers. Bing has a wonderful habit of rolling out features with crucial differences to the AdWords equivalent – and […]
Google is closing its Trusted Stores programme in favour of a new system called Google Customer Reviews, which has a lot in common with its predecessor. However, there are a number of key differences and some questions worth asking about Google’s long-term plans with the programme. So here’s the low-down on what we know so […]
Google is testing a new ad program called Ads Added by AdWords – a system that could see the search giant creating ads on the behalf of advertisers. More specifically, it would involve Google creating ad variations based on existing ads if the pilot program proves successful. The idea is to improve the overall performance of […]
As of January 31st, you are no longer able to create or edit ‘standard’ text ads. Instead, you have to use the expanded text ad (ETA) format and gradually migrate your ads over to them – if you haven’t done so already. Google gave us a good six months to test out ETAs and while there […]
The web has revolutionised the way people travel. Your PPC strategy should be making the most of Google micro moments, specific to the travel industry.
AOL chief exec Tim Armstrong – a former Google sales vice-president – knows how difficult competition with Google and Facebook is.
There’s another channel that deserves more recognition in the PPC arena, though. YouTube advertising connects your brand to the content people crave most: video. That’s not all either. In fact, there are four reasons we’re amazed more advertisers don’t have YouTube higher on their list of priorities.
We all know how hectic it can be for retailers during the folly of Black Friday, so wouldn’t it be great to get a head start on the competition by raising your visibility early? You need to draw attention to your brand so that consumers are aware of, and can properly consider, your products and […]
There’s a good reason why we in the PPC team love PPC – we have so much control over what we do, and there’s always room for improvement. I’m James, and I manage our team of remarkable paid search experts here at Vertical Leap. I wanted to share with you a few of the complexities […]
Once you’ve got leads onto your website, how can you help them convert? In this article, with the help of marketing experts, we’ll show you.