Below is an overview of the top level stats from Google for queries, impressions, clicks and ad depth for the retail industry in Q1 2021, compared to Q1 2020. There have been significant increases across the board but also an increase in ad depth which means competition in the search results is getting fiercer. You can access the full Google trends report hereLink opens in a new window.
Click here to read the full reportLink opens in a new window
How to create an effective retail SEO strategyWe look at how you can build an effective retail SEO strategy to overcome the challenges of driving organic traffic to your website, including: finding organic keyword opportunities, organic product listings, customer reviews and page experience / core web vitals.
Video: How to supercharge your eCommerce PPC campaignsIn this session with Google, we bring you all the latest tools and techniques you need to run a highly successful eCommerce PPC campaign – whether that’s B2C or B2B. We also share some highly effective PPC strategies we use for our eCommerce customers, including using predictive analytics to increase bids when customers are more likely to buy, and re-structuring your campaigns by profit.
Guide to Amazon Sponsored Brands video adsAccording to Amazon, Sponsored Brands video campaigns are their best-performing ad format to date. Here’s everything you need to know plus how we helped toy retailer Yoto achieve a whopping return on ad spend of 1060%.
Then get in touch today 02392 830281 or drop us your details and we’ll call you.
Michelle joined Vertical Leap in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include dogs, yoga, walking, cycling, the beach, mountains and tapas.
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Categories: PPC