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SEMINAR: The future of travel search marketing

Categories: Events

The travel industry is a highly competitive marketplace where it’s increasingly difficult to get your brand in front of the right people at the right time.

One of the key ways to do this is through search marketing, and yet this is constantly changing too; new techniques and technologies are emerging all the time making it very difficult for travel marketers to know where to focus their efforts.

Get prepared for 2018

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We’ll also be running a UX and conversational UI workshop afterwards (maximum 20 people) to help you drive people through your sales funnel more efficiently.

Agenda

9.00     Refreshments
9.30     The future of search in the travel industry and how to prepare (Google)
10.15    PPC: Using data science, insights and visualization + PPC case study
11.00    Refreshments
11.15     SEO: Embracing technology, algorithms, chatbots and AI + SEO case study
12.00   Hotel search marketing: Challenges and the future (Sofitel)
12.30   Lunch
13.00    Workshops: UX and conversational UI (20 places available)
15.00    Networking – End

Speakers

  • Joe McEntee – Agency Development Manager, Google
  • Chris Pitt – Head of Marketing, Vertical Leap
  • Duncan Sills – PPC Specialist, Vertical Leap
  • Fabian Tiefenbacher – Marketing & E-Commerce Manager, Sofitel
  • Wez Maynard – Head of Performance UX, Vertical Leap (will be running the workshop)

Where and when?

Date: Thursday 2nd November 2017
Venue: 8 Northumberland Avenue, London, WC2N 5BY  Click here for directions

Save your seat

Places for the seminar are limited to 60 so make sure you grab yours before they go by emailing Michelle Hill at mhill@vertical-leap.uk.

Michelle joined Vertical Leap’s Portsmouth office in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include yoga, swimming, walking, the beach, mountains and nice food.

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