Vertical Leap welcomes Bunnyfoot to the Sideshow Group

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Vertical Leap, part of the Sideshow Group, welcomes multi award-winning Bunnyfoot to the group, and makes us one of the largest independent agencies in the UK.

Jon Dodd, founder of Bunnyfoot, said: “I am delighted that Bunnyfoot will be joining the other companies in the Sideshow Group. They share our values and hands-on, tailored approach to helping clients achieve their aims. Being a specialist ‘boutique’ consultancy we were keen to find trusted partners that we could collaborate with to deliver a full service, whilst also maintaining our specialist human-centric focus. Being part of a group of separate but aligned companies allows us to do just this. Our clients will benefit, our staff will benefit, our new partners will benefit – a fantastic result all around.”

Founded in 1999, with offices in London, Oxford and Sheffield, Bunnyfoot is a highly experienced 40-strong team of psychologists, researchers, interaction designers, usability and customer experience specialists, and its work covers web, software, mobile, print, service design and more.

Matt Hopkins, Managing Director at Vertical Leap, commented: “We are delighted to welcome Bunnyfoot to the group. Its knowledge and experience compliments and expands our services in human centred design and driving desired behaviour through evidence from deep research and user testing.”

Bunnyfoot is relied upon by many of the world’s top brands, including EDF Energy, easyJet, Sky, Virgin, John Lewis, Facebook and the BBC. It also operates Bunnyfield (the highly regarded fieldwork recruitment company), builds and hires out usability labs, and is the founder of the prestigious annual UXUK awards.

Tony Hill, founder of the Sideshow Group, said: “We are so excited to have such an outstanding and esteemed company join the group. Our ambition is to deliver best-in-class services that help clients with the challenges and opportunities they face today and in the future. This could not be better served than with the brilliantly talented, and exceptionally nice, people at Bunnyfoot. It’s a privilege to have them on board and puts the group in pole position for any brand looking to improve how it interacts and communicates with its customers.”

Bunnyfoot joins Strawberrysoup, Vertical Leap, and Thinking Juice alongside Sideshow Agency in the group.

Sideshow Group is based in London and on the south coast. It is one of the fastest growing and largest independent agency groups in the UK, working across a variety of channels and disciplines. Its clients are global brands including BT, HSBC, KFC, Specsavers, Vans, P & O Cruises and Pearson, delivering industry-leading expertise and business transforming experiences and communications.

Bunnyfoot was advised by M&A advisory – www.mandaadvisory.com

For more information please contact [email protected]

Michelle Hill profile picture
Michelle Hill

Michelle joined Vertical Leap's Portsmouth office in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include dogs, yoga, walking, the beach, mountains and nice food.

More articles by Michelle
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