Whether it’s predicting travel trends, detecting problems or increasing loyalty with hyper-personalisation, AI is already hugely impacting travel marketing.
In this section, we look at the impact AI is having on digital marketing and show you practical examples of how companies are using it to get ahead of their competitors.
Some clever uses of AI in travel to help you better target travel habits, segment your audiences and predict user journeys with more accuracy.
Many marketers might think AI is beyond their reach but this isn’t the case, as we showcase in these four examples of how companies are using it right now.
A look at some of the ways that artificial intelligence is helping brands get more from their social media marketing by better understanding their social analytics.
Graphic design is not a term nor profession many people would associate with machine learning (ML) or artificial intelligence (AI). However, in recent years, there have been a number of handy innovations that can aid the designer in harnessing the power of ML and AI.
Ten years ago we believed that computers were remarkable tools but that they would always require programming by humans. Now, computers learn from the data they analyse, fine-tuning themselves over time. Artificial intelligence (AI) is a reality.
The challenge for marketers today is in overcoming the mysticism that surrounds machine learning and AI, to understand what it might mean to them.