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Post archives for James Adams

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Search marketing news and what it means for marketers – April 17

This month we talking about Google’s new A/B Testing Product ‘Google Optimize’, the ‘tags’ labels appearing in search results, AdWords Price Extensions now displaying on all devices and Google Display ads to show additional information. Free UX tool, Google Optimize Google Optimize is a free user experience testing tool and analytics add-on that integrates with Google Analytics. There is […]

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Search marketing News November 2016

Search marketing news and what it means for marketers – Nov 16

Time for another monthly round-up of what’s been happening in the search marketing industry over the past few weeks. Google has introduced a couple of new ad extensions: ‘Click-to-message’ which allows users to text your company from your advert (pretty cool!) and ‘affiliate location’ which helps consumers find local stores that stock your product. Read all about […]

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Search marketing news

Your search marketing news round-up for July 2016

As always, there have been quite a few developments in the search industry over the past few weeks, especially on the PPC side of things. Below are some of the highlights just in case you missed them. Expanded text ads also available in Bing Adwords users will find Bing easier to manage as paid Bing advertising […]

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Get ready for Cyber Monday with DSAs

Cyber Monday 2014 saw 161 million visits* to retail websites and a total spend of £720m**. With these numbers expected to increase again this year, here is how you can use Dynamic Search Ads (DSAs) to ensure you have maximum exposure on this important online retail day. What are DSAs and how do they work? […]

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