How to optimise for Core Web Vitals and the new ‘page experience’ signal
A look at Google’s new page experience signals called Core Web Vitals, how to optimise for them and why they present an exciting opportunity for marketers.
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Post archives for Stuart Clark
Stuart has been a part of the Vertical Leap family since 2010 and enjoys helping people with great ideas find their audience, using organic SEO. Outside of his obsessions with organic SEO, data visualisation and spreadsheets, his favourite away-from-work activities include lazing on beaches, country walks and – most importantly – country pubs.
Introducing the new Google Analytics 4
The new Google Analytics 4 uses machine learning to deliver more powerful insights to help you make smarter marketing decisions.
Estate agent SEO advice during the stamp duty holiday
Estate agent SEO strategies that will maximise your presence in local search and help you win more instructions while demand is high.
How to adapt your marketing and website for COVID-19, with real examples.
We have put together a list of actions, each one designed to help make your journey through the COVID-19 period easier.
How to update your information in Google My Business
A guide on how to update your information in Google My Business including changing your opening hours, editing your description and adding Google Posts.
How to use event tracking to significantly improve your website
Event tracking is one of the more advanced Google Analytics features that allows you to track specific user actions on your website – down to the very elements they’re clicking on. With these data insights, you can measure how effectively key parts of your page are performing and diagnose issues with more precision.
Google creates even longer automatic meta descriptions
Ever spent time crafting meta descriptions only to find Google displays something completely different? You’re not alone. Although they aren’t a ranking factor, meta descriptions are important for SEO. They allow you to write a short description of each page and embed appropriate calls to action. This means that when somebody searches Google and spots one of […]