Stuart has been a part of the Vertical Leap family since 2010 and enjoys helping people with great ideas find their audience, using organic SEO. Outside of his obsessions with organic SEO, data visualisation and spreadsheets, his favourite away-from-work activities include lazing on beaches, country walks and – most importantly – country pubs.
Event tracking is one of the more advanced Google Analytics features that allows you to track specific user actions on your website – down to the very elements they’re clicking on. With these data insights, you can measure how effectively key parts of your page are performing and diagnose issues with more precision.
Ever spent time crafting meta descriptions only to find Google displays something completely different? You’re not alone. Although they aren’t a ranking factor, meta descriptions are important for SEO. They allow you to write a short description of each page and embed appropriate calls to action. This means that when somebody searches Google and spots one of […]
