A look at whether you should advertise on Bings Ads, how much market share Bing has and how pricing compares to Google Ads.
Post archives for Zoe Gadd
Zoe’s keen interest in digital marketing has been present for as long as she can remember and was only fuelled further by her Media and Cultural Studies degree which heavily focused on consumer behaviour. Zoe joined Vertical Leap as a PPC specialist in 2017 and has since built strong relationships with a number of clients, including luxury brands.
With PPC costs falling during COVID-19, SMBs have a huge opportunity to drive additional awareness, leads and sales within a much less saturated auction.