Zoe’s keen interest in digital marketing has been present for as long as she can remember and was only fuelled further by her Media and Cultural Studies degree which heavily focused on consumer behaviour. In her previous marketing role, she was responsible for the company SEO and PPC. She very quickly found herself eager to specialise in paid-search as it utilises both her analytical and creative skillsets. Zoe joined Vertical Leap in 2017 and has since built strong relationships with a number of clients, including luxury brands. She most enjoys digging into the data to understand the customer journey, landing page optimisation and building display ads across a variety of platforms. In her spare time Zoe enjoys watching documentaries, reading, and attempting to kayak at the beach.
Categories: PPC
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