We all know how hectic it can be for retailers during the folly of Black Friday, so wouldn’t it be great to get a head start on the competition by raising your visibility early? You need to draw attention to your brand so that consumers are aware of, and can properly consider, your products and services.
An objective to drive newsletter sign-ups or register with your site before Black Friday is valuable. This strategy is highly effective through PPC.
Through the Google Display Network, you could set up image and text ads that show on websites that are relevant to your potential customers. These promote your brand and can include a call-to-action of signing up for alerts before the Black Friday sale kicks off.
This is a useful way to generate interest early for Black Friday and to get people to sign up for alerts.
They work similarly to AdWords display – you mainly target by interests/followers. Here you could target people interested in Black Friday on Facebook, and undertake keyword or hashtag targeting of Black Friday on Twitter. You could boost this further by targeting people interested in Black Friday and also cricket, making it even more specific to your key audience.
Another really useful thing on social PPC is you can target by email lists, so if your company has an extensive email database, we can use this to show ads to these people.
You can also remarket to people through both Facebook and Twitter PPC. Again, a subtle reminder to people of your upcoming Black Friday sale.
Both Display and social PPC are really useful ways to generate interest in your products with early awareness for the Black Friday sales. They will be very useful as a visual way to generate early alert sign-ups, so you can easily sell to these people when the sale goes live.
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James is Head of PPC at Vertical Leap - he joined us in 2012 and has over 20 years' experience working in digital marketing. His areas of specialism are paid search, Google Shopping and eCommerce PPC. Outside of work he enjoys fishing, camping and motorbiking.
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