We all know how hectic it can be for retailers during the folly of Black Friday, so wouldn’t it be great to get a head start on the competition by raising your visibility early? You need to draw attention to your brand so that consumers are aware of, and can properly consider, your products and services.
An objective to drive newsletter sign-ups or register with your site before Black Friday is valuable. This strategy is highly effective through PPC.
Through the Google Display Network, you could set up image and text ads that show on websites that are relevant to your potential customers. These promote your brand and can include a call-to-action of signing up for alerts before the Black Friday sale kicks off.
This is a useful way to generate interest early for Black Friday and to get people to sign up for alerts.
They work similarly to AdWords display – you mainly target by interests/followers. Here you could target people interested in Black Friday on Facebook, and undertake keyword or hashtag targeting of Black Friday on Twitter. You could boost this further by targeting people interested in Black Friday and also cricket, making it even more specific to your key audience.
Another really useful thing on social PPC is you can target by email lists, so if your company has an extensive email database, we can use this to show ads to these people.
You can also remarket to people through both Facebook and Twitter PPC. Again, a subtle reminder to people of your upcoming Black Friday sale.
Both Display and social PPC are really useful ways to generate interest in your products with early awareness for the Black Friday sales. They will be very useful as a visual way to generate early alert sign-ups, so you can easily sell to these people when the sale goes live.
Black Friday countdown #8: Get promoting on social
Black Friday Countdown #7: Google’s new Customer Match feature
Black Friday Countdown #6: Make your ads stand out
Black Friday Countdown #5: How to optimise your shopping campaigns
James has led Vertical Leap’s PPC team since early 2012, and is responsible for ensuring the effective and efficient delivery that our customers relish. He has a wealth of experience, having managed PPC campaigns across all markets and platforms for more than 15 years, and manages a thriving team of experts.
An ecommerce specialist, he loves the data driven nature of PPC. After achieving a BEng degree in Mechanical Engineering at university, he applied his strong problem-solving and mathematical skillset to paid advertising, where he can optimise and analyse the complexities of click and conversion data. James can very quickly identify and solve any hurdles surrounding a PPC campaign to ensure quick wins, successful results and ongoing ROI.
James loves his motorbike, brewing, and camping in all weathers; but spends virtually all his weekends sailing his sea fishing boat around the Isle of Wight not managing to catch anything to feed his family.
Looking for evidence-led search marketing expertise?
Categories: Social Media
Categories: PPC, SEO
Categories: Content Marketing