There’s far more to fact checking than just Googling something to double check it’s right. Here’s a journalist’s guide to checking your facts.
Post archives for Laura Varley
The pressure to prove to your boss that content marketing is worth the investment is higher than ever, we take a look at how you can do that.
It may be as American as the stars and stripes, but Black Friday has been embraced by UK retailers with open arms, allowing them to offer consumers fantastic deals.
Content marketing is what Robin is to Batman, Laurel is to Hardy, and Mel Giedroyc is to Sue Perkins. Without content, other marketing services suffer, from social media to SEO.
We’re lucky to have a relaxed dress code. There are a few rules we have to follow, but we can pretty much wear what we want. This doesn’t mean that everyone decides to turn up to work in jeans and a t-shirt though – some people in our office still choose to dress smartly. This […]
There are two types of people in this world – the creative, and the logical. The latter love data, but us creative types, data can feel like a scary word.
Find out how the Content team at Vertical Leap works to produce great data led content marketing results for our customers.
The main purpose of your website is for it to be of use to your visitors, and Google agrees, which is exactly why it hates thin content. Yet a huge number of website owners were recently hit by manual penalties from Google – it seems the search engine has begun cracking the whip again. To […]