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Post archives for Coralie Wood

Coralie has been a PPC expert for more than 5 years and has experience across multiple industries, including financial services, IT, retail, automotive, B2B, tourism, engineering and education. Prior to working for Vertical Leap, she worked in-house for one of the UK’s fastest growing financial services companies.

Growing your PPC account with Dynamic Search Ads

Dynamic Search Ads are often under-utilised, but they can have a huge impact on your AdWords traffic. In this blog we’ve looked at how these ads can help you fill in the gap in your PPC. Put quite simply, Dynamic Search Ads allow you to set up an advert that uses Google’s organic web crawling technology to automatically […]

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The importance of paid social

Social media marketing is a relatively new discipline in the digital world. Now, with huge numbers of brands and businesses looking at ways to increase their brand awareness and engagement, social media platforms have become essential. The meteoric rise of social media has resulted in rapid changes to algorithms, as the major platforms searched for […]

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Black Friday countdown #4 – Maximise your mobile opportunity

For the past five years there has been one topic drilled into the minds of digital marketers everywhere as they plan for the new year – mobile. But how important is it to ensure you’re approaching your mobile marketing with the same level of details as other marketing efforts? How drastic is the change in […]

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Is Asda right to shun Black Friday?

Asda has announced plans to turn its back on Black Friday, a year after the carnage around its price slashes made national news. Is this the right decision, or one that Asda will come to regret? “Customers have told us loud and clear that they don’t want to be held hostage to a day or […]

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How long does it take to get results?

PPC: How long does it really take to get results?

PPC is often viewed as the fastest way to instantly increase sales and profitability. Yes, PPC can boost your brand awareness and raise visibility from day one, but a truly profitable campaign can take months of careful and considered optimisation before the true potential of your PPC campaign becomes apparent.

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