We are delighted to have been shortlisted for two Wirehive 100 awards: Digital Innovation and Best Use of Search.
Our ‘Best Use of Search’ entry is based on the work we have done for Sarah Raven where we used machine learning and a prediction model to identify the biggest and fastest opportunities to increase online sales. This led to a 76% increase in CTR and a 194% increase in transactions.
Our ‘Digital Innovation’ entry outlines how we have developed Apollo Insights, our prescriptive marketing platform, to programmatically identify threats and opportunities in our customers’ search marketing campaigns.
Combining big data with intelligent algorithms and machine learning, it delivers actionable insights that not only boost search marketing performance but also save thousands of hours of manual analysis.
Chris Pitt, Head of Marketing at Vertical Leap, said: “We’re delighted to have been shortlisted in these two categories. The machine learning capabilities we are developing at Vertical Leap are really paying off for our customers, helping them get the edge over their competitors. It’s great to get recognition for this!”
Now in its 5th year, the Wirehive 100 awards recognise digital excellence in agencies across the south of England. The winners will be announced on Thursday 12th October 2017 at O2 Guildhall in Southampton.
Michelle joined Vertical Leap in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include dogs, yoga, walking, cycling, the beach, mountains and tapas.
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Categories: Data & Analytics, Machine Learning, Martech