Finalists for two Wirehive 100 awards

2 Minute Read

We are delighted to have been shortlisted for two Wirehive 100 awards: Digital Innovation and Best Use of Search.

Our ‘Best Use of Search’ entry is based on the work we have done for Sarah Raven where we used machine learning and a prediction model to identify the biggest and fastest opportunities to increase online sales. This led to a 76% increase in CTR and a 194% increase in transactions.

Best Use of Search FINALIST Wirehive 100

Digital Innovation FINALIST Wirehive 100

 

 

 

 

 

Our ‘Digital Innovation’ entry outlines how we have developed Apollo Insights, our prescriptive marketing platform, to programmatically identify threats and opportunities in our customers’ search marketing campaigns.

Combining big data with intelligent algorithms and machine learning, it delivers actionable insights that not only boost search marketing performance but also save thousands of hours of manual analysis.

Chris Pitt, Head of Marketing at Vertical Leap, said: “We’re delighted to have been shortlisted in these two categories. The machine learning capabilities we are developing at Vertical Leap are really paying off for our customers, helping them get the edge over their competitors. It’s great to get recognition for this!”

Now in its 5th year, the Wirehive 100 awards recognise digital excellence in agencies across the south of England. The winners will be announced on Thursday 12th October 2017 at O2 Guildhall in Southampton.

Michelle Hill profile picture
Michelle Hill

Michelle joined Vertical Leap's Portsmouth office in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include dogs, yoga, walking, the beach, mountains and nice food.

More articles by Michelle
Related articles
Celebrating

Another top 10 position at the Wirehive 100 Awards

By Michelle Hill
How we used machine learning to sell more flowers

How we used machine learning to sell more flowers

By Michelle Hill
Bunnyfoot offices

Vertical Leap welcomes Bunnyfoot to the Sideshow Group

By Michelle Hill